Transmedia–storytelling through multiple narratives and platforms–is a fairly new medium that continues to fascinate me (see my previous transmedia posts here). Horror author and filmmaker Oldrich Stibor recently founded the company Red Right Hand Publishing to create high-quality transmedia stories, starting with the project The Black Chronicles.
The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some of my questions about his transmedia project. Continue reading
J. Boyce Gleason is the author of Anvil of God, an historical fiction novel about Charles the Hammer and his family. You can purchase your copy here. Continue reading
Recently I learned about a new tool called Authorly, which can turn books into apps to sell in all the major app stores, including Google Play, iTunes, and the Amazon app store (see my post, “Turning Your Ebook Into An App“).
Adobe’s InDesign is a wonderful tool. The software is expensive, though if you are a student or teacher you can get a slight discount, but if you have access to it I highly recommend using it.
InDesign can be used to layout a book PDF, as well as be the starting point for an ebook. Print books in particular require certain elements to make it look professional, such as page numbers and headers with the name of the title and author. However, inputting this information can be tedious, unless you take advantage of InDesign’s master pages feature. Continue reading
Ebook subscription services are slowly proving themselves. The three current major ones, Oyster, Scribd, and Entitle, are all growing, in both number of subscribers and number of books offered.
And they are not the only services out there, as I outlined in my post, “A Brief Overview of Subscription Services” (The Digital Reader also wrote about Blloon, a new subscription service with over one million titles). Now another service can be added to that list: Forgotten Books. Continue reading
Twitter recently changed the layout of profiles, which creates a lot of opportunities for authors. Lynda.com has a very helpful database of articles, including a recent one called “Make the Most of the Twitter Profile Page.” It goes over in detail the changes in Twitter headers.
Below is an excerpt: Continue reading
With digital media, indie authors can now take advantage of videos to help grab the attention of readers and sell their books.
I’ve been thinking about this topic for a while, and there’s a lot to consider. Videos can be used in multiple ways, such as teaser trailers, snippets of scenes, author interviews, and even chats with big groups. They can be simple or complex, free or monetized. Continue reading
Very recently, a new tool for editing called Poetica (that I’ve been waiting on for nearly two years, since I first heard about it at Books in Browsers) launched.
Poetica was created to bring the elegance and trust of paper editing to the digital world. As you can see in the image above, editors can add annotations, comments, and more in different colors. The interface is slick, and meant to promote a collaborative experience. Continue reading
Marketing is a huge, integral part of indie publishing, but it doesn’t have to be hard. There are a lot of different pieces, but one of the most effective and longest lasting is building an email list.
The email list has a few different names. Mailing list, subscribers, sign-ups, newsletter. But it all boils down to the same thing: it’s a list that people have willingly signed up for, because they are interested in what you have to say. That means the people on an email list are an indie author’s target market, which, as any internet marketer will tell you, is incredibly valuable. Continue reading
It’s not the most glamorous aspect of indie publishing, and it’s definitely hard work, but finding the target audience for your book is an important step when it comes to successfully self-publishing. Knowing your readers and who may be potentially interested in what you have to say can make marketing down the line much, much easier, and interacting with fans and/or people in your community can help make the publishing process much more rewarding.
But how do you go about finding your audience? Continue reading