Guest Post: 7 Essentials of Ebook Publishing You Should Know

By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

The main facets that a writer should consider while creating an ebook

By Andrea Burke

Do you feel excited about writing, and that is your daily inspiration? Then you should try and write an ebook! It takes time and preparation, so in order to be prepared, here are some tricks that you should consider before writing a masterpiece that will wow every reader. Continue reading

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Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

By Christopher Austin

There’s a continuous debate in the world of marketing as many people – business professionals and amateurs alike – can’t decide between digital and traditional marketing. Some claim that the future of advertising is in the digital world. Others still abide by old-fashioned techniques because they strongly believe that offline marketing works best. It’s natural to get confused. Whether we like it or not, both strategies are efficient. But in order to stand out and make an impression on prospects, you need to adopt a seamless tactic, better known as a hybrid. Continue reading

BuzzTrace: A New Platform To Help Writers Find Their Readers

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to help authors save time on marketing, so they can focus on their writing. Authors can sign up for a one-month free trial at BuzzTrace.

Read on for an interview with Scott La Counte to learn more about the platform. Continue reading

A Look at Amazon: Timeline and Indie Author News

It’s been a while since I’ve posted about Amazon, but as usual, I’ve been collecting links. Here are some items that explain what Amazon has been up to (you may notice it covers a wide range of topics, which is fitting, since Amazon covers so many industries now): Continue reading

Setting Up and Building an Email List

By Frédéric Pereira (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Frédéric Pereira (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

Direct marketing is powerful. There’s a reason so many people say “the money is in the list.” If you can build a mailing list of people who like your work and are willing to pay for it, then it becomes much easier to sell your books and have bigger book launches. With that in mind, here are some tips and resources on how to build a strong mailing list: Continue reading

10 Companies with Multiple Channels to Control Their Branding

I’ve been hearing a lot about branding lately. Strong branding can make people loyal to you (like Apple), and the more control you have over your branding, the easier it is to make sure your audience sees the message you are trying to send.

Take Disney, for example. Disney owns a multitude of assets, ranging from production studios (Disney, Pixar, Lucasfilm, Marvel, etc.) to retail, games, and apps, to theme parks and hotels, to music, to distribution, to books, to TV networks, and more. Because Disney owns so much, the company can make sure that their branding reaches every aspect of their business. The same message moves through each step in their pipeline, and if they ever need to change or update that message, they can easily do so.

This got me thinking, what other companies own additional assets to help with their branding? Here’s a few I’ve found, in no particular order. Continue reading

Tips and Tricks for Starting Your Own Podcast

By Tim Wilson (Flickr: Home studio update) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Tim Wilson (Flickr: Home studio update) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

I recently wrote about the 7 steps it takes Garret and I each week to publish an episode of our podcast, I Know Dino. If you’re considering starting your own podcast, here are a few more resources to help you get going: Continue reading

Tools and Resources for Creating Ebooks

By Kullman (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Kullman (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

Ebooks are great. You can carry around as many with you as you’d like at one time, and you can easily share what you’re reading with friends. Ebooks are also the easiest way for indie authors to sell their work. For authors who are interested in making their own books, here’s a list of resources: Continue reading

Becoming an Authorpreneur: Resources for Creating and Selling Online Courses

By Ter-burg (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

By Ter-burg (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)%5D, via Wikimedia Commons

Creating an online course is a great learning experience, and another way that authors can potentially earn income. Currently I have two courses for sale, on how to make ebooks. One is on Udemy and the other on Skillshare. It’s been a great experience teaching these courses, and now I’m looking into making a course about dinosaurs, to complement my I Know Dino podcast.

As usual, I’ve been collecting links. Below are some helpful resources about creating, marketing, and selling online courses. Best of luck! Continue reading