Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

By Christopher Austin

There’s a continuous debate in the world of marketing as many people – business professionals and amateurs alike – can’t decide between digital and traditional marketing. Some claim that the future of advertising is in the digital world. Others still abide by old-fashioned techniques because they strongly believe that offline marketing works best. It’s natural to get confused. Whether we like it or not, both strategies are efficient. But in order to stand out and make an impression on prospects, you need to adopt a seamless tactic, better known as a hybrid. Continue reading

BuzzTrace: A New Platform To Help Writers Find Their Readers

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to help authors save time on marketing, so they can focus on their writing. Authors can sign up for a one-month free trial at BuzzTrace.

Read on for an interview with Scott La Counte to learn more about the platform. Continue reading

A Look at Amazon: Timeline and Indie Author News

It’s been a while since I’ve posted about Amazon, but as usual, I’ve been collecting links. Here are some items that explain what Amazon has been up to (you may notice it covers a wide range of topics, which is fitting, since Amazon covers so many industries now): Continue reading

Setting Up and Building an Email List

By Frédéric Pereira (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Frédéric Pereira (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

Direct marketing is powerful. There’s a reason so many people say “the money is in the list.” If you can build a mailing list of people who like your work and are willing to pay for it, then it becomes much easier to sell your books and have bigger book launches. With that in mind, here are some tips and resources on how to build a strong mailing list: Continue reading

10 Companies with Multiple Channels to Control Their Branding

I’ve been hearing a lot about branding lately. Strong branding can make people loyal to you (like Apple), and the more control you have over your branding, the easier it is to make sure your audience sees the message you are trying to send.

Take Disney, for example. Disney owns a multitude of assets, ranging from production studios (Disney, Pixar, Lucasfilm, Marvel, etc.) to retail, games, and apps, to theme parks and hotels, to music, to distribution, to books, to TV networks, and more. Because Disney owns so much, the company can make sure that their branding reaches every aspect of their business. The same message moves through each step in their pipeline, and if they ever need to change or update that message, they can easily do so.

This got me thinking, what other companies own additional assets to help with their branding? Here’s a few I’ve found, in no particular order. Continue reading

Tips and Tricks for Starting Your Own Podcast

By Tim Wilson (Flickr: Home studio update) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Tim Wilson (Flickr: Home studio update) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

I recently wrote about the 7 steps it takes Garret and I each week to publish an episode of our podcast, I Know Dino. If you’re considering starting your own podcast, here are a few more resources to help you get going: Continue reading

Tools and Resources for Creating Ebooks

By Kullman (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Kullman (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

Ebooks are great. You can carry around as many with you as you’d like at one time, and you can easily share what you’re reading with friends. Ebooks are also the easiest way for indie authors to sell their work. For authors who are interested in making their own books, here’s a list of resources: Continue reading

Becoming an Authorpreneur: Resources for Creating and Selling Online Courses

By Ter-burg (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

By Ter-burg (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)%5D, via Wikimedia Commons

Creating an online course is a great learning experience, and another way that authors can potentially earn income. Currently I have two courses for sale, on how to make ebooks. One is on Udemy and the other on Skillshare. It’s been a great experience teaching these courses, and now I’m looking into making a course about dinosaurs, to complement my I Know Dino podcast.

As usual, I’ve been collecting links. Below are some helpful resources about creating, marketing, and selling online courses. Best of luck! Continue reading

Starting I Know Dino and How to Podcast in 7 Steps

Podcasting is a wonderful medium. The content is evergreen, and when people listen to an episode, it’s as if you’re speaking to them in the moment. It’s also friendly. Listeners put you in their ear, and trust you to entertain and/or educate them.

As a listener, I feel like I know the hosts. I listen to them every week and get to know their personality. As a host of I Know Dino, which I co-produce with my husband Garret, I’ve gotten to meet and get to know many of our listeners via emails, messages, posts, tweets, and even voicemails. These listeners have gotten to know us via our podcast and have reached out to share their awesome stories with us. It’s incredibly gratifying, and amazing that we’re able to connect with so many different people.

Podcasting is growing. According to Edison Research, last year an estimated 57 million people in the U.S. listened to podcasts each month. Most of them listened to shows on their smartphones or tablets, and they listened at home, while commuting, and at work.

Garret and I started podcasting because of a shared passion for dinosaurs. Both of us grew up with the Land Before Time and Jurassic Park, and have loved dinosaurs since we were kids.

Somehow, neither of us realized this shared passion until we were living on the east coast together—a couple years after we started dating. One of the perks of my job in New York was free admission to the American Museum of Natural History, and it became one of our favorite places to visit.

Fast forward a few years and we had a dinosaur themed wedding, complete with dinosaur centerpieces, an Ankylosaurus and Brontosaurus cake topper, and a photobombing T-rex named Duncan.

So we could continue our obsession with dinosaurs after the wedding, we decided to start a podcast. We wanted to learn more, and share what we’d learned with other dinosaur enthusiasts. We also had a great excuse to talk to paleontologists and other people in the paleontology world.

We’ve learned a lot about podcasting along the way. Below are the seven steps we follow each week to publish a new episode: Continue reading