Self-publishing books, once considered almost taboo, or at the very least desperate, has evolved into something fun, easy, and even professional. Blurb is a perfect example of this.

Based in San Francisco, the company recently had a pop-up store in New York City. Located at 60 Mercer St. in Soho, the store was open from Oct. 21-31, and allowed customers to take part in workshops, speaker sessions, and events, as well as see examples of professional quality self-published books.

Inside was a writer’s dream come true. Hundreds of glossy, beautiful books lined the shelves and were stacked on tables.

Blown-up covers hung on the walls like artwork. And the people working in the story were incredibly helpful–they even gave me a coupon to print a free book!

For customers interested in using Blurb’s services, they had computers set-up so people could easily look up information, such as what software they would need, how to format, and how much it would cost to print.

Now all I have to do is write a book.


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