NYU published its blog post about our recent trip to Penguin’s Media Suite. I posted an example of what they do in “Penguin’s Video Lab” and you can also see me in the last picture in NYU’s post (I’m the one in blue). Enjoy!
Podcasts. Audiobooks. Videos. Apps. Digital media has fast become an integral part of book marketing strategies, and it keeps growing in importance. So what’s a leading publisher to do? Last week students in the M.S. in Publishing: Digital and Print Media program at NYU’s School of Continuing and Professional Studies learned how Penguin Group (USA), Inc. solved the problem: they created their own media suite!
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