Romance Goes Mainstream

Originally published on IndieReader. Read the full article here.

Romance has always been a popular genre. But recently, it seems that more and more romance novels written by women have been gaining mainstream recognition.

Between four and six romance novels written by women have made it to the top 10 New York Timesbestseller lists for e-book fiction and combined print and e-book fiction every week during this past February, including Someone to Love by Addison Moore.

And as of March 1, two romance novels are in the top five of the paid Amazon Bestsellers in the Kindle Store list: Never Too Far by Abbi Glines at the number two spot and Wait for Me by Elisabeth Naughton at the number five spot. Naughton’s book has been on the top 100 list on Amazon for 44 days.

This trend could be due to a variety of reasons. First, younger women tend to read more than men. According to an infographic by publisher Random House, 63% of e-book readers and 59% of print book readers are women, and 60% of e-book readers and 53% of print book readers are under 45 years old.

Romance is also the third most popular genre for e-books, according to Random House. And, Hiptype released an infographic that shows books with a female protagonist are more likely to become a bestseller.

But there could be other reasons. [Read more…]

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