Growing Your Presence on Social Media

By Brian Solis and JESS3 [CC BY 2.0 (], via Wikimedia Commons
By Brian Solis and JESS3 [CC BY 2.0 (, via Wikimedia Commons
Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It’s also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy.

A lot of people advocate for figuring out who your audience is, finding the platform where they engage the most, and then focusing on that platform. Melyssa Griffin shares her thoughts on social media on her blog, which includes using video, humanizing your brand, and create quality content.

If you’re looking to create posts that will be widely shared, Moz breaks down what it takes for something to go viral. In a nutshell, you want content that is clickable, shareable, and playable, that taps into people’s sharing impulses, and that you can build a story around.

You should also make tweaks to your profiles on your social media accounts. Bluchic shares a few tips, including having keywords in your bio, using the right hashtags, and listing your business.

Here are some resources to help you grow your presence on social media.

Creating Content

Figuring Out What To Measure

Tools for Tracking Social Media

These tools do a wide variety of tasks, and pricing varies. Some of the things they do or track you can do on your own, but if you’re pressed for time, it might be worth looking in to.

  • Keyhole: Tracks hashtags, account names, keywords, mentions, and URLs, on Twitter and Instagram, in real-time. Generates in-depth reports. Costs $132/month at the lowest level.
  • Mention: Monitors media, finds influencers, and generates reports for analysis. Pricing starts at $29/month.
  • SharedCount: Tracks shares and likes on Facebook, Twitter, Google, Pinterest, LinkedIn, and StumbleUpon. Pricing starts at $40/month.
  • SocialMention: Real time search and analysis of keywords on multiple sites. Free to use.
  • Tailwind: Scheduling, analytics, and insights for Pinterest and Instagram. Pricing starts at $9.99/month.
  • WolframAlpha Facebook: Personal analytics for Facebook. Free to use.

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