Guest Post: 5 reasons authors should create and sell an online course

Baidhurya Mani is the author of “How to sell online courses from your own website: A complete beginner’s guide.”

By Baidhurya Mani

Selling online courses has changed the lives of so many individuals. I have worked with a number of online course creators and have seen how they have turned their expertise in yoga, health and nutrition, cyber security, music, religious philosophy, and a number of other areas into a fully fledged online course business.

There is something about selling online courses that’s attracting so many individuals, including authors. If you’re wondering what all the fuss is about online courses and why you should create one, let me share with you the five reasons why I believe authors should also sell online courses:

1. Selling online courses is one of the best ways to make money online.

Online courses have a much higher perceived value compared to ebooks, YouTube videos, etc., and users are ready to pay a premium price for online courses.

As a result, the amount of money that course creators make on average is significantly higher than those who make money by selling ads on their blogs, via videos on their YouTube channels, or even by selling ebooks.

2. The eLearning industry is growing at a rapid pace.

As per the Global eLearning Market Analysis and Trends report, The eLearning industry is expected to reach $325 billion by 2025. The eLearning industry has major growth potential and we’re going to see more and more students turn to online courses to further their education.

3. You can very easily repurpose your existing content to create an online course.

As an author, it’s very likely that you have a blog or you have already published some ebooks, and so you have a definite advantage when it comes to creating online courses.

Firstly, it becomes relatively easy to know what your audience wants and decide the course topic. Secondly, you can repurpose your ebooks and blogs and use them for creating the course lessons.

4. You too can teach online, no matter what your niche is.

Your niche might be yoga, photography, web design, cooking, or for that matter anything—it doesn’t really matter! You can find successful course creators in almost all niches.

So, what really matters is that you’re passionate about something and you’re ready to put in the hard work that’s required to share your passion with others.

5. You can easily create a course website and sell courses online.

In the past two to three years, a number of hosted online course platforms like Teachable and Thinkific have come up in the market and they have made it really easy for you to host and sell online courses.

Even if you have a small budget and zero technical expertise, you can still create a course website and start selling your own courses very quickly.

For further information, you should check this how to sell online courses guide that will show you everything that you need to know and do in order to get started.

Baidhurya has been selling online courses and helping other course creators since 2014. is his personal blog where you can find actionable guides and tutorials on how to sell online courses.


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