4 Factors for Your Marketing Plan

There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider.

1. Planning Your Marketing Strategy/Finding Your Audience

Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources:

2. Content Marketing

Content marketing is providing valuable information to people to make them loyal to your brand, according to Content Marketing Institute. Below are some resources for effectively marketing content and building a team (if you want to go that route):

3. Factoring in SEO

Search engine optimization makes it easier for people to find your content. Here are some resources with advice on SEO:

4. Measuring Your Marketing

Last, you want to make sure that whatever tactics you use are effective. Below are some resources for how to track and measure your efforts:


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