Guest Post: A Guide To Successful Youtube Video Marketing


By Sheena Mathieson 

Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube.

Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was made possible. YouTube also offers a new platform for businesses to explore and use to their advantage. However, the success of your videos depends on marketing strategies you employ.

YouTube is a type of social media platform where you can discuss things with other users/channels, and gain reputation via subscribed users in the site. In order for you to get more subscriptions, views, and eventually get sales, what you need is a good video that will explain your business clearly and interestingly. If you want to hire Youtubers and use their channel for your business, you can check their overall YouTube subscribers and views.

How to Promote your Video

In order to gain YouTube likes, views and subscribers, you need to learn the top methods of promoting your videos. The best channels tend to use specified strategies in order to gain more YouTube subscribers, and earn a decent income. If you’re interested in promoting a niche or business with the help of more YouTube views, then you must know the common tricks in the trade, too.

1. Start Things with Sharing
Sharing is a common thing in social media. The share feature can create a chain of referred links towards your video which can be used to add up more YouTube views on your end. The best effect of this is when people want to comment and put some YouTube likes on your video. You can easily spread your video by posting it in news feeds, placing a link on comments, or by sending the link via message.

2. Optimize Social Media Sites

Social media optimization is a good way to make your video easier to search. It involves techniques like using keywords, descriptions, captions, and hashtags in order to create a searchable link. For example, if you happen to be posting a video that talks about recipes, then add up keywords such as “dish”, “recipe”, “cooking”, and so on. Using SMO can get you more YouTube subscribers if you’re niche also focuses on your main keyword in tags and titles.

3. Be Consistent with Your Postings

Most channels that have gathered a lot of Youtube subscribers – especially to those who are at the million mark – tend to post videos every now and then. This really makes them more like a channel that you can watch in TV, only it’s shorter and has minimum commercial. Most of these channels tend to post videos once or twice a week. Consistency is the key to maintain your audience.

4. Keep Videos Short

Most of the videos that have lots of YouTube likes contain very meaningful but short videos. In today’s time, people demand higher quality and faster information. Short videos allow them to browse for more information and spend their time wisely. The ideal running time for a Youtube video would be ten minutes or less. Within that span, you must ensure that it is packed with excellent content so as not to bore the viewers out.

5. Be Creative

Lastly, make your video a lot more appealing. Think of a good theme or tagline that will define your business. This way, you will be easily remembered. There are so many videos that people watch and forget. A good tagline will leave the viewers wondering and searching for more information.

If you’re good with video effects, then make efforts to add some to your video. The most appealing videos that have an impressive number of YouTube views employ effects in their videos. It is actually a basic trick in the book.

Examples of Author YouTube Channels

1. Sam Harris

Mr. Harris’s writing has been published in more than 20 languages. He and his work have been discussed in The New York Times, Time, Scientific American, Nature, Newsweek, Rolling Stone, and many other journals. His writing has appeared in The New York Times, The Los Angeles Times, The Economist, Newsweek, The Times (London), The Boston Globe, The Atlantic, The Annals of Neurology, and elsewhere.

YouTube Channel link:

2. Graham Handcock

The author of the forthcoming Magicians of the Gods, and of the major international bestsellers The Sign and The Seal, Fingerprints of the Gods, and Heaven’s Mirror.

YouTube Channel link:

3. Amy Shira Teitel

The blogger behind Vintage Space at Popular Science, host of Vintage Space on You Tube, and author of “Breaking the Chains of Gravity” that will be released by Bloomsbury Sigma this year! I’m also an all around space geek; it’s possible you’ve seen me doing all kinds of space things around the Internet. This is my public page where I’ll post updates relating to my book’s release and future projects. Happy to meet you, fellow space lover!

YouTube Channel link:

For more information about promoting a business in YouTube, watch Computing Forever’s “10 Ways to Increase Your Video Views on YouTube.”

sheenaSheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate BuyRealMarketing services.

Editor’s note: This post was originally published on May 30, 2016.


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