As usual, I’ve been collecting links. Below are some helpful resources about creating, marketing, and selling online courses. Best of luck! Continue reading
Podcasting is a wonderful medium. The content is evergreen, and when people listen to an episode, it’s as if you’re speaking to them in the moment. It’s also friendly. Listeners put you in their ear, and trust you to entertain and/or educate them.
As a listener, I feel like I know the hosts. I listen to them every week and get to know their personality. As a host of I Know Dino, which I co-produce with my husband Garret, I’ve gotten to meet and get to know many of our listeners via emails, messages, posts, tweets, and even voicemails. These listeners have gotten to know us via our podcast and have reached out to share their awesome stories with us. It’s incredibly gratifying, and amazing that we’re able to connect with so many different people.
Podcasting is growing. According to Edison Research, last year an estimated 57 million people in the U.S. listened to podcasts each month. Most of them listened to shows on their smartphones or tablets, and they listened at home, while commuting, and at work.
Garret and I started podcasting because of a shared passion for dinosaurs. Both of us grew up with the Land Before Time and Jurassic Park, and have loved dinosaurs since we were kids.
Somehow, neither of us realized this shared passion until we were living on the east coast together—a couple years after we started dating. One of the perks of my job in New York was free admission to the American Museum of Natural History, and it became one of our favorite places to visit.
Fast forward a few years and we had a dinosaur themed wedding, complete with dinosaur centerpieces, an Ankylosaurus and Brontosaurus cake topper, and a photobombing T-rex named Duncan.
So we could continue our obsession with dinosaurs after the wedding, we decided to start a podcast. We wanted to learn more, and share what we’d learned with other dinosaur enthusiasts. We also had a great excuse to talk to paleontologists and other people in the paleontology world.
We’ve learned a lot about podcasting along the way. Below are the seven steps we follow each week to publish a new episode: Continue reading
I listen the way I read books as a child, as if I were there watching. The author becomes more transparent, the characters more real.
According to Copyblogger, having an audiobook gives you more credibility as an author.
Publisher’s Weekly recently reported on the rise of audiobook sales, and how that’s changing the industry. More publishers are producing audiobooks, and there’s been some innovation, such as “multivoiced recordings, short-form content, bonus audio-only material added to audiobooks, adaptations of such print formats as graphic novels, and more original content created for audio.” BookMachine talks about mixing short stories with full cast and narrated audio fiction, “where the magic of its stories were brought to life through links to audio dramas that could be change and be added to.”
It’s exciting to think of the possibilities, but if you’re just starting out, how do you make and sell your own audiobooks? Here are some things to consider. Continue reading
We all know about the main distribution channels for indie authors: Amazon, Apple, Barnes & Noble, Kobo, and Google. But there are alternative, and potentially lucrative ways, to sell your work. One such alternative is Gumroad, which allows writers, artists, and others to sell their work.
It doesn’t have to be limited to ebooks either. If you’re a non-fiction author, you can bundle products and sell resources/checklists/PDFs, online courses, additional research, and even services to go with your books. And if you’re a fiction author, you can sell subscriptions to your work. You can sell anything on Gumroad, even templates for professional resumes. Continue reading
- Dev Boot Camp
- Hurricane Electric
- Code Academy
- Jeffrey Faden (Youtube)
- Code School
- Know the Code
Ruby on Rails
- “The Benefits of Focusing on Your Mailing List” on Elle & Co
- “17 Fresh Reader Magnet Ideas For Fiction Authors” on Smart Self Publishing Biz
- “20k subscribers: Here’s how I doubled my email list” on XO Sarah
- “30 Desirable Content Upgrade Ideas” on Elle & Co
- “7 Little Known Ways To Get More Out of Your Conversions from Your Exit-Intent Popups” on Optimonk
- “How to design blog post graphics that convert” on Melyssa Griffin
- “Create a Sneeze Page for Your Blog [Day 18 – 31DBBB]” on Pro Blogger
- “7 Steps I Took to Make a Blog Post “Go Viral” on Brittany Berger
- “7 Tips for Making Search Engines Work for Marketing Your Book” on Media Shift
- “A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations” on Neil Patel
- “Growing a Site from 0 to 10k Visitors a Month: Nat Edition” on SumoMe
- “How our blog went viral and our one essential strategy” on Ivory Mix
- “How to Create Viral Content People Can’t Wait to Share [infographic]” on Louise Myers
- “How to get more website traffic” on Amy Lynn Andrews
- “How to grow to 2500 daily blog views (without being hacky)” on Morgan Timm
- “These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t” on Buffer
- “Ninja Copywriter’s Guide to Writing Headlines that Seduce Readers & Drive More Traffic” on Copy Ninja
- “SEO Case Study: First Page Rankings in 2 Hours Flat” on Think Creative Collective
- “201 Powerful SEO Tips (That Actually Work)” on Backlink
- “Hoping to Grow Your Audience? Focus on Narratives.” on We Grow Media
- Website Grader
- “5 Blogging Mistakes and How to Avoid Them” on Rafflecopter
- “5 Common Mistakes That Even Longtime Bloggers Make” on Jane Friedman
- “8 Blog Commenting Mistakes You Need to Avoid at All Costs” on Neil Patel
- “How to Blog: Essential Do’s and Don’ts for Author-Bloggers” on Anne R. Allen
- “5 Ways to Creatively Brainstorm Guest Post Ideas” on ProBlogger
- “Guest Blogging Strategy: How To Knock Your Next Guest Post Out Of The Park” on Blogging Wizard
- “6 Ways to Make Your Posts More Actionable” on Neil Patel
- “7 Ways to Update Old Blog Posts (with Free Checklist)” on Beautiful Dawn
- “How to Write First Blog Post (16,000-word Guide +63 Expert Tips)” on IWannaBlog
- “How To Write The Ultimate Blog Post: A Blogger’s Cheat Sheet” on Blogging Wizard
- “How to Write with Power and Authority, Even if You Feel Like a Nobody” on Copy Blogger
- “The Automatic Kickass Headline Generator, by SumoMe” on SumoMe
- “The ultimate guide to repurposing your blog content (so you can reach more people by doing less)” on Melyssa Griffin
- “The Hub and Spoke Content Strategy” on Jimmy Daly
- “Want to boost your comments and shares? Here’s how to write better blog posts” on XO Sarah
- “How To Publish Like A Huge Content Creation Team (When It’s Really Just You)” on SumoMe
- “Clean illegal images from your blog before it’s too late” on Helen Sedwick
- “8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day” on Neil Patel
- “8 Ways You Can Make More Money With Your Blog By Doing Webinars” on Wonderlass
- “All the data and numbers from our latest product launch” on Video Fruit
- “Can only certain blog niches create successful online courses?” on Melyssa Griffin
- “How To Blog Yourself To A Realistic Salary” on Startup Camp
- “How to make money blogging” on Amy Lynn Andrews
- “How to Make Money Blogging: How This Blog Makes $100K per Month” on Smart Blogger
- “The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)” on CopyHackers
- Mad Ads Media
Marketing Books with Blogging
- “How to Use Guest Blogging to Promote Your Book” on Jane Friedman
- “The Skinny on Virtual Book Tours” on Published to Death
- “Tips on Using Blog Tours for Book Marketing” on BookBub
- “The Not-Quite End of the Book Tour” on The Atlantic
- “Will a Blog Tour Work for Your Book?” on Indies Unlimited
- “Google Analytics Basics for Bloggers” on Free Borboleta
- “How to Conduct Your Annual Blogging Review” on Pro Blogger
- “The best and worst metrics to track in order to grow your blog or biz” on Melyssa Griffin
- “Is Blogging Dead? Building Your Content Home on Rented Land” on Social Media Examiner
- “Blog Content 2016 Performance Trends” on Atomic Reach
- “2017 State of the Blogging Industry” on ConvertKit
- “11 Must-Haves Resources & Tools for Freelancers” on Medium
- “How to create time-saving systems for your business and blog” on Melyssa Griffin
Writing is work. It takes a lot of time and effort to brainstorm, outline, research, and then finally put into words a topic or story. Then afterwards there’s a lot of editing, revising, and proofing. Electric Literature published an essay about how writing is a job, even if it doesn’t really pay:
The fact that writing is hard and there are many hobbyists doesn’t mean it isn’t a job either. It is very hard to be a professional athlete or a head chef, and many people practice sports or cooking as hobbies. But we would not pretend an NBA player or a head chef doesn’t have a job.
The argument is that if we think of writing as a hobby, it will be treated as a hobby, and then only people who can afford to write as a hobby will be writing. This reminds me of when I was in college and went to see Jeffrey Eugenides give a talk. I remember he told a story of how people don’t really think of writers as having a real job. He meets someone new and they find out he’s a writer, and the reaction is, “You know, I’ve always wanted to write a novel, I just haven’t had the time.” And Jeffrey said he thought that was strange, because you’d never go up to a heart surgeon and say, “You know, I’ve always wanted to operate on someone, I just haven’t had the time.”
Obviously, the two are not the same, but both take a certain set of skills that take time to develop. So in the spirit of treating writing as a job, here are some tips and ways you can earn money from writing:
- 22 History Magazines That Pay Writers on WritersInCharge: A list of magazines and their rates, plus what they’re looking to publish. And there’s a link to other types of magazines that pay writers.
- How To Sell Two Million Self-Published Books With Rachel Abbott on The Creative Penn: Having readers can help fuel your writing.
- How To Sell Nearly a Half-Million Copies of a Poetry Book on Publisher’s Weekly: Find your niche audience and reach out to them.
- Think Long Term. Create a Body of Work on The Creative Penn: There’s no such thing as an overnight success, and it takes years of hard work to become good at something.
- How to Become a Content Machine and Why Your Success Depends on It on Publisher’s Weekly: Write at least three to four times per week.
- Have Trouble Getting That Book Done? Try Doing Less on Jane Friedman: Break down what you need to do into small steps, and remember to take care of yourself.
- Wrapping Up Our Look at Best Seller First Pages on Live Write Thrive: The first page of a book should be concise and show a strong character.
For writers looking to go the traditionally published route, there’s a lot to keep in mind contract-wise, including, according to Kristine Kathryn Rusch, control, fairness, and clout. She explains that you want as much control over your project as possible, though some contracts may not allow for negotiation, so you’ll have to ask yourself if that contract is something you really want. Also, things will not always be fair, but you don’t need clout to negotiate, you just need to get past the idea that you need a certain level of success before you can negotiate and just go for it. The worst thing that can happen is the person you’re negotiating with can say “no.” Continue reading