Indie Authors: Using Giveaways to Find New Readers and Sell More Books

A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales). There are at least four big tools authors can use …

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Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly …

Photos, Stickers, Animation, and More : A Collection of Visuals for Authors

When it comes to marketing, visuals are all important--both online and off. Photos Photos are great for blogs as well as for books. Make sure you have the rights to use those photos. That's where stock images come in handy. "4 Incredible Free Sources for Photos to Use in Your Book or Blog" on The …

Indie Authors: Social Media Marketing Tips

Jane Friedman recommends joining all social media platforms, even if you don't intend on using it right away (hint: you want to have a good username for if you do decide to use that platform). It's one thing to join a social media network, and it's another thing to maintain and grow your presence on …

Indie Authors: Researching Your Books

When writing books, there are a lot of things you can research. What genre should you write in (if you don't already have a preference)? How can you attract readers? Who are your target or ideal readers? What should your book title be? Below is a list of resources that can help answer those questions: …

Guest Post: 5 Secrets to Creating a Better Author Website

By Mary So much of writing is moving to the internet. Even authors need to have an online presence, and usually, this comes with a website and a blog. But how do you make your author website and blog interesting to readers and other people who may come across it? Having an engaging online presence …

Marketing and Promoting Your Book

The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review …

Guest Post: 10 Ways to Drive Traffic From YouTube

By Katherine Lane It has been 12 years since YouTube started to widen people’s entertainment sessions. The website has been a great help for those who want to watch a wide variety of videos online. Aside from satisfying people with its wide selections of videos, YouTube has been a great tool for marketers as well. …

4 Factors for Your Marketing Plan

There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing …

5 Examples of Cool Content

I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very …