What Are the Ingredients of a Successful Marketing Plan?

Editor's note: This post was originally published January 2016 on Digital Book World. Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. …

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Indie Author Marketing Guide: Google Plus

Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche. Google Plus Basics For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a …

Guest Post: Shifting from Writing Literary to Commercial Fiction

By Tantra Bensko Tantra Bensko is a talented writer and wonderful teacher. In fact, she taught me how to write experimental fiction at UCLA Extension. She is the author of numerous books, including her latest, Glossolalia, a psychological suspense novel that is part of her Agents of the Nevermind series. Below she shares her experiences her …

The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

You may remember Geoff Jones, author of the thriller The Dinosaur Four, from my last post where I happily reviewed his book. Geoff is so awesome that I had to interview him twice. The first time was for the podcast I make with my husband, I Know Dino, where we of course discussed the amazing …

Indie Author Marketing Guide: A Primer to Social Media

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to …

Indie Author Marketing Guide: Facebook

For indie authors, Facebook is one of the best ways to reach your audience. As of April 2016, Facebook has 1.65 billion monthly active users and 1.09 billion people logging in daily, according to Zephoria. With that in mind, it's probably safe to say that if you're reading this, you are at least familiar with Facebook.  …

Indie Authors: Marketing Books by Collaborating

Marketing in teams often pays off more than marketing by yourself. Author assistant Kate Tilton and many others, including S.R. Johannes have advocated street teams, which involves getting fans to rally and support a book. But there are also some clever ways to form groups among authors who write in your genre. Jason Kong wrote on …

Indie Authors: Building Your Brand and Writer Platform

To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I've found that it helps to outline goals, and then break down your plan into small steps that you can easily do …

Indie Authors: Using Giveaways to Find New Readers and Sell More Books

A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales). There are at least four big tools authors can use …