Guest Post: Which Marketing Channels are Most Effective for Books?

By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, …

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Guest Post: 6 Marketing Ideas For The Day Your Book Launches

By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so …

Indie Authors: Launching a Book

At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it's nice to have a strong start, there's always time to build up buzz and excitement around a book. Creating a Book Launch Plan …

Making Your Stories Available In As Many Formats As Possible

I recently read an article about going wide, and thought it was a great idea. In this article, on Kobo Writing Life, Tracy Cooper-Posey talks about her publishing success outside of Amazon and Kindle, and how that allowed her to quit her day job. The idea is to be in as many places as possible, …

Indie Authors: Selling Print Books and Working with Bookstores

For indie authors, it can be harder to sell print books than ebooks. But, there are a number of opportunities and methods authors can use to sell print books, and even get their books into bookstores. Holly Brady outlines tips for authors when approaching bookstores. This includes working with local bookstores, working with POD services not …

What Are the Ingredients of a Successful Marketing Plan?

Editor's note: This post was originally published January 2016 on Digital Book World. Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. …

Indie Author Marketing Guide: Google Plus

Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche. Google Plus Basics For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a …

Guest Post: Shifting from Writing Literary to Commercial Fiction

By Tantra Bensko Tantra Bensko is a talented writer and wonderful teacher. In fact, she taught me how to write experimental fiction at UCLA Extension. She is the author of numerous books, including her latest, Glossolalia, a psychological suspense novel that is part of her Agents of the Nevermind series. Below she shares her experiences her …

The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

You may remember Geoff Jones, author of the thriller The Dinosaur Four, from my last post where I happily reviewed his book. Geoff is so awesome that I had to interview him twice. The first time was for the podcast I make with my husband, I Know Dino, where we of course discussed the amazing …