Indie Authors: Marketing Books by Collaborating

Marketing in teams often pays off more than marketing by yourself. Author assistant Kate Tilton and many others, including S.R. Johannes have advocated street teams, which involves getting fans to rally and support a book. But there are also some clever ways to form groups among authors who write in your genre. Jason Kong wrote on …

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Offering Readers Extras

As an indie author, simply writing your book is not enough. You need to have a marketing strategy, and let people know about your work. You also need to find your target audience, and then give them a reason to keep buying your work. One way to do that is to offer extras to your …

Indie Authors: Building Your Brand and Writer Platform

To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I've found that it helps to outline goals, and then break down your plan into small steps that you can easily do …

Indie Authors: Using Giveaways to Find New Readers and Sell More Books

A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales). There are at least four big tools authors can use …

Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly …

Photos, Stickers, Animation, and More : A Collection of Visuals for Authors

When it comes to marketing, visuals are all important--both online and off. Photos Photos are great for blogs as well as for books. Make sure you have the rights to use those photos. That's where stock images come in handy. "4 Incredible Free Sources for Photos to Use in Your Book or Blog" on The …

Indie Authors: Social Media Marketing Tips

Jane Friedman recommends joining all social media platforms, even if you don't intend on using it right away (hint: you want to have a good username for if you do decide to use that platform). It's one thing to join a social media network, and it's another thing to maintain and grow your presence on …

Indie Authors: Researching Your Books

When writing books, there are a lot of things you can research. What genre should you write in (if you don't already have a preference)? How can you attract readers? Who are your target or ideal readers? What should your book title be? Below is a list of resources that can help answer those questions: …

Guest Post: 5 Secrets to Creating a Better Author Website

By Mary So much of writing is moving to the internet. Even authors need to have an online presence, and usually, this comes with a website and a blog. But how do you make your author website and blog interesting to readers and other people who may come across it? Having an engaging online presence …

Marketing and Promoting Your Book

The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review …