Guest Post: How to Create an Engaging Author Website That People Will Actually Visit

By Mariah T. The key to being a successful author is exposure. You have to get your book out there. You can thank the internet because the PR game is now in your hands. The architecture of a solid website is enough to get readers curious about what you wrote. But getting started creating a …

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Indie Author Marketing Guide: Twitter

Twitter is one of the largest social media platforms, and when used correctly, can really help boost an indie author's platform. According to Social Media for Writers, "23 percent of online adults living in the United States are active on Twitter." The post also breaks down the demographic of Twitter users, down to age, gender, …

Guest Post: A Guide To Successful Youtube Video Marketing

By Sheena Mathieson  Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was …

128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

All right folks, time for another epic list! I noticed I'd accumulated a lot of WWWWWH links, and thought it'd fun to put them all together here. They're mostly about book marketing, but some are about other aspects of publishing (and not always about books), and some are just for fun. Enjoy! The Who "Who …

Guest Post: 4 Tips on Crafting the Perfect Book Title

By Jessica Curry If you’re reading this article, you probably either 1) are looking to title your book before you write it, or 2) finally have finished your as-of-yet untitled book. Which means that you can now no longer ignore this looming stumbling block: what on earth is its title going to be? There’s no recipe …

Indie Authors: Selling Books

After doing all the hard work of writing, editing, and designing your book, it's nice to be able to sell it. There are a number of creative ways to sell an ebook these days. Book Promotion Hub recommends selling via online book clubs, which includes Goodreads, Amazon Book Club, BookTalk.org, and Book Mooch. You can also …

Guest Post: What You Need To Know Before Becoming Your Own Marketer

By Mariah T. Being able to create and implement an effective marketing and promotional strategy can be of the utmost importance for new authors, especially if you aren’t working with a publishing company. You simply don’t have the resources to hire a full-time marketer, so you are going to have to start yourself off until …

Guest Post: Which Marketing Channels are Most Effective for Books?

By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, …

Guest Post: 6 Marketing Ideas For The Day Your Book Launches

By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so …

Indie Authors: Launching a Book

At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it's nice to have a strong start, there's always time to build up buzz and excitement around a book. Creating a Book Launch Plan …