5 Strategies for Writers to Market Their Work and Expand Their Audience

As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Continue reading

Advertisements

Guest Post: 6 Smart ways to create a popular YouTube channel

By George Minton

YouTube, the famous Google-owned network, has over a billion users, which is almost half of the internet users on the globe. Everyday millions of people enjoy the billions of new videos aired on YouTube. In fact, YouTube reaches more than half of its daily billion views on mobile alone. This platform has created a source of income for many people who have become famous via YouTube. But as powerful as this network is, the response you get from the viewers will purely depend on the videos you have uploaded. So if you are not sure of what you need to produce quality videos on YouTube that will generate more views, kindly keep reading. Continue reading

77 Tips and Tools for Promoting Your Book

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)%5D, via Wikimedia Commons

I love a good list, and I’ve been collecting links again. This time, it’s a collection of resources that can help you promote your book. Continue reading

Do’s and Don’ts of Writing an Author Bio

By Josh T.

A well-written author bio gives insight into you as an author. It showcases your writing style, talents, and accomplishments. Having a concise, objective, and relevant bio with a quality portrait of yourself introduces you to your readers and makes a lasting first impression. Here are some do’s and don’ts to consider when writing a bio that everyone will remember. Continue reading

Finding Your Audience and Appealing to Them

By Wikimania2009 Damián Buonamico [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

By Wikimania2009 Damián Buonamico [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)%5D, via Wikimedia Commons

Pretty much everyone can agree that having a marketing plan is essential when it comes to publishing your own books. And the first step in creating that plan is finding your niche and your audience.  Continue reading

Indie Writers: Building Your Email List

By Mahdijiba (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

By Mahdijiba (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons

There’s a saying: the money is in the list. An email list is the best way to connect to your audience. You can communicate directly, without worrying about how a platform might change, and you can get feedback from your fans and readers.

So how do you build an email list? There’s a lot of great advice out there, but it boils down to a few steps: Continue reading

Guest Post: How YouTube Helps Your Social Media Marketing

By Katherine Lane

It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a helpful business strategy to generate online traffic. Continue reading

Tips for Hosting a Webinar

By Hirotaka Nakajima from Shinjuku, Tokyo, Japan (Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Hirotaka Nakajima from Shinjuku, Tokyo, Japan (Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

Webinars are great for connecting with people who are interested in your brand, or what you have to sell. Many authors use webinars to promote their content, such as books and online courses.  Continue reading

The Ins and Outs of Instagramming

Instagram is a great tool you can use to connect to your audience. You can post videos and images, find new people with hashtags, and more.

The Creative Penn shares 10 helpful tips on how to use Instagram as an author and grow your following. It also walks you through how to set up your own account, if you don’t already have one. Some ideas of what authors can post include poems, displayed as a image, cover reveals, images of what inspire you, Grammar memes, quotes, and events. To grow your following, the post recommends choosing a regular posting schedule, cross promoting, creating themes, sharing other people’s posts, and including faces in some of your images. Continue reading

Marketing Books with Content

By BronHiggs (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

By BronHiggs (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons

Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Continue reading