The Latest Trends in Publishing

There’s a lot of interesting trends going on in the publishing industry, and some pretty cool new content. Below is a list that breaks it down: Continue reading

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A Look at the Romance Genre and Publishing

Romance is a huge genre in publishing. So many success stories, especially of indie authors, are around romance writers. It’s also a really interesting genre to watch, because it’s one of the genres with the most experimentation going on.

With that in mind, here are a few romance-related articles that recently caught my eye. Continue reading

Guest Post: Can Copyrights Be Inherited?

By Josh T.

In the United States, a writer’s work is automatically copyrighted under their ownership once it’s in consumable form. The copyright lasts as long as the writer is alive and 70 years after their death whether it’s published or not, which is more than enough to establish someone’s claim to a work. What happens with a writer’s intellectual property after they’re gone, however, can be out of their control. A simple way to be certain your copyrights stay in the right hands, at least for a time, is to pass them on to a chosen heir. How are they inherited, however? Continue reading

Guest Post: Where to Find the Best New Authors; 5 Online Writing Communities To Explore

By Allison Phillips

The environment is changing for authors. What once was thought to be a solitary pursuit is evolving into an interactive process with the introduction of new technology. As we move from the printed page to the screen, it invites readers and writers to engage and share the experience through online writing communities. Writers now have access to networks that offer critique, feedback, and support to one another. This collaborative approach helps to beat writer’s block, get inspired, and obtain a fresh perspective.

Take the bestselling novel 50 Shades of Grey, fan fiction based on Twilight, and written in progress on a public fan-fiction website; it gathered fans and feedback over time before being formally published.

While online writing communities benefit writers by giving them the freedom to share their work, it benefits readers by allowing them to uncover a whole new world of storytellers. No longer are readers restricted to the bookstore in search of something captivating but can now visit a site to explore new writing styles, working plots and engage with a potential bestseller.

Here are some writing communities that readers can explore: Continue reading

Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

By Christopher Austin

There’s a continuous debate in the world of marketing as many people – business professionals and amateurs alike – can’t decide between digital and traditional marketing. Some claim that the future of advertising is in the digital world. Others still abide by old-fashioned techniques because they strongly believe that offline marketing works best. It’s natural to get confused. Whether we like it or not, both strategies are efficient. But in order to stand out and make an impression on prospects, you need to adopt a seamless tactic, better known as a hybrid. Continue reading

A Look at Amazon: Timeline and Indie Author News

It’s been a while since I’ve posted about Amazon, but as usual, I’ve been collecting links. Here are some items that explain what Amazon has been up to (you may notice it covers a wide range of topics, which is fitting, since Amazon covers so many industries now): Continue reading

10 Companies with Multiple Channels to Control Their Branding

I’ve been hearing a lot about branding lately. Strong branding can make people loyal to you (like Apple), and the more control you have over your branding, the easier it is to make sure your audience sees the message you are trying to send.

Take Disney, for example. Disney owns a multitude of assets, ranging from production studios (Disney, Pixar, Lucasfilm, Marvel, etc.) to retail, games, and apps, to theme parks and hotels, to music, to distribution, to books, to TV networks, and more. Because Disney owns so much, the company can make sure that their branding reaches every aspect of their business. The same message moves through each step in their pipeline, and if they ever need to change or update that message, they can easily do so.

This got me thinking, what other companies own additional assets to help with their branding? Here’s a few I’ve found, in no particular order. Continue reading

A Quick Look at Coloring Books

By Jenn Gaylor (Southeast Steuben County Library) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

By Jenn Gaylor (Southeast Steuben County Library) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons

Valentine’s Day is coming up, and you know what could make a nice gift? A coloring book!

Seriously, I know it was a huge fad last year (and the year before), but there is something really relaxing about taking colored pencil to paper. In that spirit, here are some resources I’ve found about coloring books (in case you want to make and sell your own, or just color your own):

Coloring Book Trends

Related Trends

Coloring Benefits

Making and Publishing Coloring Books

Examples of Coloring Books

Coloring Book Apps