Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

By Christopher Austin There’s a continuous debate in the world of marketing as many people – business professionals and amateurs alike – can’t decide between digital and traditional marketing. Some claim that the future of advertising is in the digital world. Others still abide by old-fashioned techniques because they strongly believe that offline marketing works …

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Guest Post: Mobile Traffic Statistics Inspire To Create New Businesses

By Calvina Singh Day after day, the same boring tasks look like they’ve been duplicated into your life by some kind of cruel tyrant. Get up early, go to the office, work hard in that tiny cubicle, return home late and exhausted. That’s hardly a life one can dream of. The problem is that it’s …

Planning an Effective Video Strategy with MWP Digital Media

Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which …

McDonald’s, the Book Distributor

I couldn't resist. When I heard that McDonald's planned to give away over 20 million books with their happy meals during the first two weeks of November, I knew I had to see for myself. So on the first day, I bought my first happy meal in like 20 years. To be completely honest, I was …

iDreamBooks, A Book Review Aggregator

iDreamBooks is a site that aggregates reviews of books. The goal of the site is right in the tagline: Never read a crappy book again! Founded in 2012 by Rahul Simha, Vish Chapalamadugu and Mohit Aggarwal, iDreamBooks moved to San Francisco as part of 500 Startups. Patrick Lee, co-founder of Rotten Tomatoes, was an early investor, …

Making the Most of Twitter Chats

I'll admit, I'm not as active on Twitter as I probably should be. It's all very immediate, and I'm much more comfortable with blogging and emailing, and things where I can take my time. But I recently heard about a creative way that makes conversations on Twitter last longer, and I think makes Twitter chats …

Writers, Readers, Publishers: Present Tense, Future Bold #3

Last night's meeting was actually more like the 15th meeting, but I don't often get the chance to attend anymore, so this is only my third post about the group. The speaker was Jeffrey Sussman, president of Jeffrey Sussman, Inc., a marketing public relations firm in New York City.  The email I received about the event …