12/06/10: This Week in Publishing

It has finally happened! Google launched the Google eBookstore on Monday. The bookstore is an extension of Google's book project, "an effort that began in 2004 to scan all 130 million books in the world, by Google’s estimate." Because it is cloud-based, it is an "open-ecosystem," which means consumers can buy their books once through the …

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Douglas Adams: Parrots, the Universe and Everything

Don't panic. It's just a video. I love everything Douglas Adams, so I was thrilled when my friend sent me the link to TED of Adams giving a talk at UC Santa Barbara (my alma mater!) And then, as I do with everything I'm interested in, I did some research. I knew that Adams had died …

What I Learned at Life This Week

I love the show Jeopardy. And lately I've noticed that many of the categories in Jeopardy have coincided with trivia I learned recently researching stories for LIFE. For example, in an episode last week one of the clues was asking for the name of the 1949 musical that won a Pulitzer Prize. And while researching …

11/29/10: Publishing This Week

California, as a way to save money and improve education, is going to use open source, free textbooks (yay!). Since there's not enough money to give every student a laptop, there's some skepticism as to how well this will work. But it's the first state to try this and something is better than nothing (California K-12 education was ranked 49th …

Science Rules!

I used to write science articles, and I miss it. So I'm going to start blogging about it. You're welcome. Lots of interesting stuff going on today. For one, NASA had some exciting but also disappointing news. Yesterday they announced they would hold a press conference, which address how we're going to change the way …

Marketing and Marijuana

Earlier this week, my interactive media class had a guest speaker: Kate Rados. She is currently the marketing director for F&W Media, and for part of her presentation she gave us a case study to test our marketing skills. Earlier this year, she had created a marketing campaign for the book, "Marijuana is Safer." The …

11/22/10: This Week in the Publishing World

Since it's Thanksgiving in a couple days, thought I'd post the publishing news early this week. I don't know if it's because I'm taking a Writing for Children's class, but I keep noticing the topic of children's books in my classes. Anyway, today the  Association of Booksellers for Children approved a merger with the American Booksellers Association. …