11/29/10: Publishing This Week

California, as a way to save money and improve education, is going to use open source, free textbooks (yay!). Since there's not enough money to give every student a laptop, there's some skepticism as to how well this will work. But it's the first state to try this and something is better than nothing (California K-12 education was ranked 49th …

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Science Rules!

I used to write science articles, and I miss it. So I'm going to start blogging about it. You're welcome. Lots of interesting stuff going on today. For one, NASA had some exciting but also disappointing news. Yesterday they announced they would hold a press conference, which address how we're going to change the way …

Marketing and Marijuana

Earlier this week, my interactive media class had a guest speaker: Kate Rados. She is currently the marketing director for F&W Media, and for part of her presentation she gave us a case study to test our marketing skills. Earlier this year, she had created a marketing campaign for the book, "Marijuana is Safer." The …

11/22/10: This Week in the Publishing World

Since it's Thanksgiving in a couple days, thought I'd post the publishing news early this week. I don't know if it's because I'm taking a Writing for Children's class, but I keep noticing the topic of children's books in my classes. Anyway, today the  Association of Booksellers for Children approved a merger with the American Booksellers Association. …

Writing Sex

I'm taking an online class, via UCLA Extension, called Writing Sex. It's interesting. So far, I've learned that good sex writing revolves around good character development, and bad sex writing relies too much on cliches and the actual sex act. Does sex writing matter? Well, yes. Just like any other type of writing, it is …

The Future of Publishing, According to Richard Nash

Today in my Interactive Media class, we had guest speaker Richard Nash. Nash, former publisher at Soft Skull, is now launching a start-up company, Cursor, which is a social approach to publishing. Anyway, he was a very interesting speaker, so I’d like to share some of his thoughtful quotes. “Of all the media, games and …

This Week in Publishing

Here's what's going on in the publishing industry this week: It's JFK month. Makes sense, since this year marks the 50th anniversary of his election. On Monday The Perseus Books Group, along with NBC News, released a new iPad app, JFK: 50 Days. The app complements the new book, "JFK Day by Day," and it features …