Growing Your Presence on Social Media

By Brian Solis and JESS3 [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Brian Solis and JESS3 [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It’s also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy.

A lot of people advocate for figuring out who your audience is, finding the platform where they engage the most, and then focusing on that platform. Melyssa Griffin shares her thoughts on social media on her blog, which includes using video, humanizing your brand, and create quality content.

If you’re looking to create posts that will be widely shared, Moz breaks down what it takes for something to go viral. In a nutshell, you want content that is clickable, shareable, and playable, that taps into people’s sharing impulses, and that you can build a story around.

You should also make tweaks to your profiles on your social media accounts. Bluchic shares a few tips, including having keywords in your bio, using the right hashtags, and listing your business.

Here are some resources to help you grow your presence on social media. Continue reading

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BuzzTrace: A New Platform To Help Writers Find Their Readers

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to help authors save time on marketing, so they can focus on their writing. Authors can sign up for a one-month free trial at BuzzTrace.

Read on for an interview with Scott La Counte to learn more about the platform. Continue reading

Indie Author Marketing: Analyzing Facebook and Twitter

I’m a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others.

And that’s why for the past month or two, I’ve really enjoyed getting to know Facebook and Twitter. I’ve known these platforms for a while—Facebook was only one year old when I joined in college (back when only people with college email addresses were allowed to use it) and according to my Twitter profile I joined in April 2009.

And though I’ve been using both platforms for my author platform, it wasn’t until this year that I decided to take my platform building more seriously. So, I’ve installed Google page analytics on all my blogs and websites, though it’s still too early for me to figure out how that best works for me, and I’ve been paying close attention to engagement metrics on my Facebook and Twitter accounts.

I have two official Facebook pages and two Twitter accounts. Here’s how it breaks down: Continue reading