BuzzTrace: A New Platform To Help Writers Find Their Readers

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to help authors save time on marketing, so they can focus on their writing. Authors can sign up for a one-month free trial at BuzzTrace.

Read on for an interview with Scott La Counte to learn more about the platform. Continue reading

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Indie Author Marketing: Analyzing Facebook and Twitter

I’m a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others.

And that’s why for the past month or two, I’ve really enjoyed getting to know Facebook and Twitter. I’ve known these platforms for a while—Facebook was only one year old when I joined in college (back when only people with college email addresses were allowed to use it) and according to my Twitter profile I joined in April 2009.

And though I’ve been using both platforms for my author platform, it wasn’t until this year that I decided to take my platform building more seriously. So, I’ve installed Google page analytics on all my blogs and websites, though it’s still too early for me to figure out how that best works for me, and I’ve been paying close attention to engagement metrics on my Facebook and Twitter accounts.

I have two official Facebook pages and two Twitter accounts. Here’s how it breaks down: Continue reading