4 Factors for Your Marketing Plan

There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing …

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5 Strategies for Writers to Market Their Work and Expand Their Audience

As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Videos Videos are a great way to connect with your audience on a more personal level. There are a few tools and …

Finding Your Audience and Appealing to Them

Pretty much everyone can agree that having a marketing plan is essential when it comes to publishing your own books. And the first step in creating that plan is finding your niche and your audience.  This isn't always easy to pin down. One thing you can do is create user personas. Xtensio has a user …

What Are the Ingredients of a Successful Marketing Plan?

Editor's note: This post was originally published January 2016 on Digital Book World. Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. …

The Ins and Outs of Blogging as a Professional Writer

Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. I plan on posting more about the specifics of being a freelancer, now having done it for a while, but blogging seems a good place to start, since it applies to both types of …