140 Tools and Resources for Building Your Author Website and/or Blog

By Matthew Bowden www.digitallyrefreshing.com (http://www.sxc.hu/photo/145972) [Attribution], via Wikimedia Commons

By Matthew Bowden http://www.digitallyrefreshing.com (http://www.sxc.hu/photo/145972) [Attribution], via Wikimedia Commons

Author websites and blogs are important components to building an author platform. With that in mind, here is a list of resources that can help you set up and optimize your site. Continue reading

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Indie Author Marketing: Analyzing Facebook and Twitter

I’m a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others.

And that’s why for the past month or two, I’ve really enjoyed getting to know Facebook and Twitter. I’ve known these platforms for a while—Facebook was only one year old when I joined in college (back when only people with college email addresses were allowed to use it) and according to my Twitter profile I joined in April 2009.

And though I’ve been using both platforms for my author platform, it wasn’t until this year that I decided to take my platform building more seriously. So, I’ve installed Google page analytics on all my blogs and websites, though it’s still too early for me to figure out how that best works for me, and I’ve been paying close attention to engagement metrics on my Facebook and Twitter accounts.

I have two official Facebook pages and two Twitter accounts. Here’s how it breaks down: Continue reading

The Ins and Outs of Blogging as a Professional Writer

Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. I plan on posting more about the specifics of being a freelancer, now having done it for a while, but blogging seems a good place to start, since it applies to both types of writers.

There are a lot of benefits to blogging, especially if you do it regularly. In the past few years that I’ve been blogging I have

  • improved my writing skills
  • learned how to beat writer’s block
  • started an email list
  • earned some income
  • gotten other publishing opportunities/writing jobs
  • met some wonderful people
  • read some amazing books
  • built up a small social media following

It’s taken a while to get to this point, especially since I did not commit to blogging regularly until recently, and I feel like I’m on the verge of being able to turn this into something that earns some steady income (I’ve only just started monetizing).

For other people who may be in the same boat as me, or even those are just starting or thinking of starting a blog, here’s a collection of tips I’ve stumbled across to help take things to the next level. Continue reading