10 Companies with Multiple Channels to Control Their Branding

I've been hearing a lot about branding lately. Strong branding can make people loyal to you (like Apple), and the more control you have over your branding, the easier it is to make sure your audience sees the message you are trying to send. Take Disney, for example. Disney owns a multitude of assets, ranging …

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Writers: Going the Traditional Publishing Route

Not all writers wants to go the indie route, which is understandable. Publishers have teams to help with editing, publicity and marketing, and distribution. And it's cool to be able to say, "XYZ published me." It's a tough route to go though. I have a few friends who have written manuscripts and are currently sending them …

Taking Stock of Industries Related to Book Publishing and How That Relates to the Future

Book publishers can learn a lot from their media counterparts. As the world becomes more connected, the lines between these industries is getting blurred. Keeping on top of trends then can be really helpful, in terms of getting ideas of what can be done and what to expect in the future. Here are a few headlines …

Routes to Becoming a Hybrid Author: Submission Guidelines, Literary Agents, Crowdsourcing, and Publishers Who Accept Unsolicited Manuscripts

There's a term that's been floating around the publishing industry for a while now: hybrid authors. It refers to authors who have been both traditionally published and who have self-published, and generally, these are the most successful authors. I not-so-secretly aspire to be a hybrid author, partly because I'm familiar with the industry and have …