4 Factors for Your Marketing Plan

There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing …

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5 Examples of Cool Content

I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very …

Marketing Books with Content

Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a …

What Indie Authors Can Learn From Other Industries

As an indie author, it can be fun (and helpful) to learn about what's going on in other industries. Joe Wikert outlined on DBW what publishers can learn from the podcast model, by offering easy subscriptions (which could arguably be similar to subscribing to blogs or newsletters), delivering content on a regular schedule, and delivering …