Indie Authors: Expanding Your Content

Writing and publishing a book is a great accomplishment, but it doesn’t have to end there. Books can be spliced, expanded, and distributed in new and multiple ways online.

Gordon Burgett wrote about how to multiple a book’s sales by turning it into six books. It works easily with non-fiction books, where you can separate the book by topic and publish mini versions (of just the topic). Each of these smaller books can help fuel the sales of the other books. Gordon’s example is for his book, How to Sell 75+ of Your Freelance Writing Almost All of the Time, which has the following topics:

  1. Why just sell your writing (idea) once? Why not sell it again and again, then once more—and once again…?

  2. Magazines and Newspapers: two magic systems with lots of sales in each

  3. Books: sell the original in 11 different formats and each of those in six ebooks

  4. Niche Publishing: where the gold is hiding in book publishing

  5. Topic-spoking: one idea exploded, then filtered through the hungriest buyers

  6. The roll-out: once the copy exists, why not make a lot more money from the idea by six other non-print information dissemination means?

But extracting topics from a book is not the only way to expand upon content. David Wilcockson wrote on Digital Book World about “modularity.” This means content in books can be regrouped and reimagined in ways to reach new audiences. Examples include expanding upon recipes, building communities around topics, and building apps, websites, and more.

What are ways you have or have thought of expanding upon your content? Please share in the comments!

Mining Public Domain Stories for New Content

Books in the public domain are free for anyone to use. One way authors can use these stories are as the basis for their own books. An example of a publisher who does this well is Disney, which has produced movies based on stories by the Grimms’ Fairy Tales, Mark Twain, Jules Verne, Aesop’s Fables, folk tales, Greek myths, legends, and more.

Public domain stories can be retold, remixed, expanded upon, or told from a different angle or point of view. (For fun, I started writing my own version of the story, The 12 Dancing Princesses on Wattpad.)

With that in mind, here is a list of places where you can read and/or download books in the public domain: Continue reading

Taking a Short Break, and Reading Short

Well it’s almost Christmas, and for the next couple weeks I’ll be taking what I’ve heard other people call a digital break so I can regroup and be back in full swing come the new year. I might have a couple posts here and there, but for the most part, I won’t be around again until January.

And so, in the spirit of taking a break, and because I’ll be using that time to read a lot, I’m writing this post about reading and reading shorts. Personally, I’m a fan. I like quick reads that I can finish in one sitting and make me feel accomplished. Plus, some stories are meant to be short.

Most of you probably know about Amazon’s Kindle Singles, but there are other places to find that sweet spot of content that’s too long for a magazine article but too short to be a traditional book.  Continue reading

NARR8, an Interactive Content Channel


NARR8 is an innovative, new(ish) content platform and mobile app. Founded in 2011 by Alexandr Vashchenko, NARR8 was inspired by Vaschenko’s love of comic books and entertainment media.

“The name ‘NARR8’ came from the idea of combining story telling, or ‘narration,’ with the number 8, which, aside from being an auspiciously lucky number in certain parts of the world, also resembles the Mobius strip—the symbol of infinity,” Alexis Valerio, Senior PR Manager for NARR8, said. “We wanted to emphasize the idea that NARR8 would offer both infinite breadth in the form of a variety of content genres, and infinite depth in the form of episode after episode of great stories.” Continue reading

Digital Content: Where are publishers investing and what challenges will they need to overcome?

I’ve been really in to webinars lately. I think part of it is I’ve been finding a lot free webinars that discuss either various aspects of the publishing industry or entrepreneurship. (Although the webinars on metadata were not free, but I think it’s important to learn and understand as much about metadata as possible).

Anyway, today’s webinar was on an Innodata survey conducted by Digital Book World. Presented by Marc Rubner, the VP of Product Marketing at Innodata Consulting, the webinar discussed the results of an online survey of 366 media executives.  Continue reading