Indie Authors: Getting Your Book Discovered

By Santjo2011 (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons

By Santjo2011 (Own work) [CC BY-SA 3.0 (, via Wikimedia Commons

With hundreds of thousands of new books being published each year, it’s hard for indie authors to stand out.

One strategy I’ve written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series.

To add fodder to that idea, M. Louisa Locke writes about how using the permafree strategy freed up more of her time for actually writing (instead of working to constantly promote all her books). And Bacon and Books shares their experience with giving away books for free, at least temporarily.

If you’re looking to promote your book (whether you’re having a sale, offering it for free, or making it permafree), here a few websites you can try:

Additionally, check out my post, “7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers.”

Editor’s note: This post originally appeared April 2016.


eBookStage, a New Marketing Tool for Authors


eBookStage is a new site that offers readers deals for their favorite ebooks. Indie authors can take advantage of the site by submitting their discounted or free ebooks, which eBookStage can help promote to its audience.

Daniel Weber, the co-founder and marketing manager at eBookStage, answered some of my questions about the service and how authors can use it. Continue reading

7 Strategies and 110+ Tools to Help Indie Authors Find Readers and Reviewers

Self-publishing is growing, and with it come new resources. One of the biggest hurdles of being an indie author is finding readers and getting reviews (which helps find more readers). Some people may still consider self-publishing a stigma, and some writers may think that promotion takes away too much time from writing. But many sites, including Outramp, Your Writer Platform, and Indies Unlimited have written posts giving advice for marketing.

On Digital Book World, founder of McCarthy Digital Peter McCarthy said, “Whoever is the best at connecting authors’ works with the end consumers — they win.” It’s about being agile and seeing what works.

With that in mind, here are 7 strategies and a list of 94 tools indie authors can use to help promote their books and find new readers and reviewers (although the first and most important thing is to write a good book, and then write another, and then keep writing).

UPDATE: After posting I realized I missed a few, so I’ve added them to the list, bringing the total count to 119 resources. You should also take a look at Your Writer Platform’s “How to Get Review For Your Book (Without Begging, Bribing or Resorting to Subterfuge)” for more advice and sites to use.

UPDATE 2: Honorable mention goes to Book Swag, a new website that is similar to BookBub, except free, and is aimed at helping authors promote their books for free and helping readers find great books. Continue reading

Freebie Strategies for Indie Authors

UPDATE: Author David Gaughran has also kindly answered a few additional questions. 

Using free as a tool can be very beneficial to authors. When Amazon first started their KDP Select program, many authors were able to take advantage of the five freebie days offered during every 90-day exclusivity period, and shoot to best-selling status. However, Amazon has since changed its algorithms, and as CJ Lyons pointed out on Jane Friedman’s site, KDP Select is not the same tool it used to be.

Now, some authors are using other freebie strategies to promote their books, including making some of their titles permanently free (permafree). One way to do that is to price a book free on Smashwords, and wait for other distribution sites to price match.

Inspired by a student in my Udemy course How to Create Beautiful E-Books who asked some excellent questions on how to set e-books free on multiple sites, I reached out to a few authors to ask them about their experiences.

Three authors, Keith RobinsonSusan Kay Quinn, and David Gaughran shared with me. Keith Robinson is the author of the sci-fi/fantasy Island of Fog series for ages 9+, Susan Kay Quinn is the author of YA sci-fi Mindjack Trilogy, as well as the Debt Collector series, and David Gaughran is the author of Let’s Get VisibleLet’s Get Digital, and A Storm Hits Valparaiso, among others. Continue reading

Learn How to Make Beautiful E-Books


I recently finished my first Udemy course, where I teach how to make e-books using free tools! For a limited time, you can access the course at a discount price of $17. Click here to register now!

Here’s a little more about what the course entails: Continue reading

Marketing Indie Books

Marketing can be a tricky aspect of self-publishing. On the one hand, there’s really no limit to the amount of money you can spend doing it, but there are a lot of ways to be ineffective.

Below are a few guidelines I’ve learned from experience and heard about from other writers on creating effective marketing campaigns. Continue reading

Free Promotional Tools for Self-Published Authors

One of the biggest challenges for self-published and indie authors is marketing and promotion. The more your name and book is out there, the more likely you’ll get noticed and more people will buy your book. But that can get expensive. So below are websites that will let you promote your book for FREE. If you know of any others, please let me know in the comments! Continue reading