UPDATE: Author David Gaughran has also kindly answered a few additional questions.
Using free as a tool can be very beneficial to authors. When Amazon first started their KDP Select program, many authors were able to take advantage of the five freebie days offered during every 90-day exclusivity period, and shoot to best-selling status. However, Amazon has since changed its algorithms, and as CJ Lyons pointed out on Jane Friedman’s site, KDP Select is not the same tool it used to be.
Now, some authors are using other freebie strategies to promote their books, including making some of their titles permanently free (permafree). One way to do that is to price a book free on Smashwords, and wait for other distribution sites to price match.
Inspired by a student in my Udemy course How to Create Beautiful E-Books who asked some excellent questions on how to set e-books free on multiple sites, I reached out to a few authors to ask them about their experiences.
Three authors, Keith Robinson, Susan Kay Quinn, and David Gaughran shared with me. Keith Robinson is the author of the sci-fi/fantasy Island of Fog series for ages 9+, Susan Kay Quinn is the author of YA sci-fi Mindjack Trilogy, as well as the Debt Collector series, and David Gaughran is the author of Let’s Get Visible, Let’s Get Digital, and A Storm Hits Valparaiso, among others. Continue reading