Tips for Getting Opt Ins to Your Email List

I've been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in. The most simple way is to …

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Tips and Tricks for Promoting Your Book

After writing (and editing), marketing and promotion is a key step in book publishing. It helps to keep this in mind throughout the whole process. For example, The Book Designer recommends authors take into account a couple key questions: Who are you writing for? Where does your reader hang out? With this information, you can …

Guest Post: A Guide To Successful Youtube Video Marketing

By Sheena Mathieson  Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was …

Guest Post: How Can I Develop the Perfect Author Website?

By Mariah T. As an author, what is the best way to reach your target audience, your readers? How can you showcase your talents for publishers, literary agents, and the media? The best way to accomplish these things is by having an author website. Social media is necessary, and you should certainly have a presence …

Indie Authors: Selling Books

After doing all the hard work of writing, editing, and designing your book, it's nice to be able to sell it. There are a number of creative ways to sell an ebook these days. Book Promotion Hub recommends selling via online book clubs, which includes Goodreads, Amazon Book Club, BookTalk.org, and Book Mooch. You can also …

Guest Post: What You Need To Know Before Becoming Your Own Marketer

By Mariah T. Being able to create and implement an effective marketing and promotional strategy can be of the utmost importance for new authors, especially if you aren’t working with a publishing company. You simply don’t have the resources to hire a full-time marketer, so you are going to have to start yourself off until …

Guest Post: Which Marketing Channels are Most Effective for Books?

By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, …

Guest Post: 6 Marketing Ideas For The Day Your Book Launches

By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so …

Guest Post: Why You Should Consider SEO When Self-Publishing a Book

By Adam Steele This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. If you are an author who’s opting to self-publish instead of going through a publisher, the one big thing you lack is the marketing power that you'd …