Marketing and Promoting Your Book

The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review …

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Guest Post: 10 Ways to Drive Traffic From YouTube

By Katherine Lane It has been 12 years since YouTube started to widen people’s entertainment sessions. The website has been a great help for those who want to watch a wide variety of videos online. Aside from satisfying people with its wide selections of videos, YouTube has been a great tool for marketers as well. …

4 Factors for Your Marketing Plan

There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing …

Do’s and Don’ts of Writing an Author Bio

By Josh T. A well-written author bio gives insight into you as an author. It showcases your writing style, talents, and accomplishments. Having a concise, objective, and relevant bio with a quality portrait of yourself introduces you to your readers and makes a lasting first impression. Here are some do’s and don’ts to consider when …

Finding Your Audience and Appealing to Them

Pretty much everyone can agree that having a marketing plan is essential when it comes to publishing your own books. And the first step in creating that plan is finding your niche and your audience.  This isn't always easy to pin down. One thing you can do is create user personas. Xtensio has a user …

Indie Writers: Building Your Email List

There's a saying: the money is in the list. An email list is the best way to connect to your audience. You can communicate directly, without worrying about how a platform might change, and you can get feedback from your fans and readers. So how do you build an email list? There's a lot of …

Guest Post: How YouTube Helps Your Social Media Marketing

By Katherine Lane It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a …

The Ins and Outs of Instagramming

Instagram is a great tool you can use to connect to your audience. You can post videos and images, find new people with hashtags, and more. The Creative Penn shares 10 helpful tips on how to use Instagram as an author and grow your following. It also walks you through how to set up your …

Marketing Books with Content

Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a …

Guest Post: Digital Ways To Increase Your Ebook Sales

By Al Gomez As an ebook author, most of you may think that your job is done after you have created your book. But the truth is—there is more work to do after you have created your piece. If you have any plans of increasing your ebook sales, it is time to think as more …