BuzzTrace: A New Platform To Help Writers Find Their Readers

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to help authors save time on marketing, so they can focus on their writing. Authors can sign up for a one-month free trial at BuzzTrace.

Read on for an interview with Scott La Counte to learn more about the platform. Continue reading

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Book Marketing Tips for the Holidays and Year Round

By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

It’s been a while since I’ve down a roundup of articles. Since the holiday season is coming up fast, here’s a list of helpful marketing-related articles (there’s even a few specific for the holidays)!

Holiday Specific

Growing Traffic and Followers

BookBub Tips and Tricks

Working with People

Trends and New Stuff

Helpful Tools

Self Publishing

Indie Author Marketing Guide: Google Plus

Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche.

Google Plus Basics

For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a picture, a cover image, and whatever information you feel comfortable sharing about yourself. After you create a personal profile, you can create a business profile, or page, such as the one for my side project, I Know Dino. Continue reading

Indie Author Marketing Guide: Pinterest

Happy 2015! To kick off the year, I’m starting a series of posts that focus on using social media. Today is all about Pinterest.

Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and tailor your boards to different interests. Continue reading

Indie Author Marketing Guide: LinkedIn

LinkedIn is known for being a professional network, and a great place to share your resume online.

As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Continue reading

Indie Author Marketing Guide: Goodreads

Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways.

According to The Creative Penn, “Goodreads’ recommendation engine is an algorithm similar to Netflix” and “A book does need to get a few hundred ratings before it gets into the recommendation engine.” It’s also helpful to fully fill out the author profile portion of your account, and combine editions of your book.

One of the best features of Goodreads is the giveaway feature. Keep in mind that the giveaway is for physical books, and you will be responsible for mailing them to the winners. There are a lot of articles out there with tips on how to run a successful giveaway, but here are a couple links with a lot of especially useful information:

You should read the full articles, but some of the tips include how to determine the number of books to giveaway (less than 10 is actually ideal), why the process is worth doing, when to run a giveaway (Mondays are great), and how many entries to expect.

Like Amazon, Goodreads is a great place to get ratings and reviews. In late 2013, Goodreads changed its review policy so that comments primarily about an author, instead of the book, would be deleted.

Finding relevant groups to join is another great feature of Goodreads. There are many groups dedicated to indie authors supporting each other, where they share with each other ideas for marketing and promoting books.

Because Goodreads is so data heavy, the site gathers and aggregates a lot of information about people’s reading habits, and occasionally they share that data. Here’s an infographic depicting reasons why people stop reading certain books.

Goodreads also lets authors connect with readers with their “Ask the Author” feature.

If you’re looking for more ideas on how to use Goodreads effectively, check out The Ultimate Goodreads Guide for Authors (Building Blocks to Author Success Book 4) by Barb Drozdowich and Babs Hightower.

And if you have any other ideas for how to use Goodreads, please share in the comments!

Editor’s note: This post originally appeared January 2015, as part of the Indie Author Marketing Guide series.

Indie Author Marketing Guide: Facebook

Screen Shot 2016-06-13 at 7.22.08 PM

For indie authors, Facebook is one of the best ways to reach your audience. As of April 2016, Facebook has 1.65 billion monthly active users and 1.09 billion people logging in daily, according to Zephoria.

With that in mind, it’s probably safe to say that if you’re reading this, you are at least familiar with Facebook.  Continue reading

Indie Author Marketing Guide: A Primer to Social Media

By geralt [CC0], via Wikimedia Commons

By geralt [CC0], via Wikimedia Commons

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I’ve come to embrace it. And instead of seeing it like a chore, I see it as another way to connect and interact with people, and I’ve been able to build real relationships through it.

Here are a few things I’ve learned along the way. (And if you want guidance on how to overcome the feeling of being overwhelmed, read Your Writer Platform’s “Are You Building Your Writer Platform at Gunpoint?“)

Don’t use social media just to sell books

Kristen Lamb’s “Social Media, Book Signings & Why Neither Directly Impact Overall Sales” goes into depth on why this is not a good strategy, but basically you don’t want to spam people/just make noise, and you will not develop any real relationships this way (meaning, you won’t attract real fans).

Rachel Thompson suggests spending more time online finding people who may be willing to review your books, and she gives a list of suggestions in her article “Why ‘Read My Book!’ Doesn’t Work…And What To Do Instead

Focus on one or two platforms first, then build from there

Facebook. Twitter. Instagram. Pinterest. Google. Youtube. Goodreads. LinkedIn. Tumblr. The list goes on and on. You can be active on all these channels, but it’s probably best to pick one or two and work on growing an audience there first. Every social media channel works a little differently, caters to a different audience, and has savvy users who expect others to use the network a certain way. The Book Designer’s “Do You Make These Online Marketing Mistakes?” offers tips, such as establishing one audience per channel and using landing pages.

Social Media Just for Writers also recommends researching your target market and then choosing your social media platform based on that in “How to Stop Wasting Time and Focus Your Book Marketing.” For advice on Facebook, Twitter, Tumblr, Pinterest, and YouTube, read DBW’s “The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes.”

Business Insider broke down the demographics of some of the social media platforms. According to them, the 45- to 54-year-old demographic is growing, “27% of 18 to 29-year-olds in the U.S. use Twitter,” LinkedIn and Google+ are mostly male, Pinterest is mostly women on tablets, and Tumblr is mostly teens and young adults.

Eventually you can expand into other platforms. For a case study on why, read Kate Tilton’s “Why I Use Different Social Media Networks (And You Should Too) by @K8Tilton.”

For help determining which platform is best for you, read these articles:

Strategize how you will build your platform

Erindor Press’s “Platform Building Primer” is a good start, and advocates setting expectations and figuring out the best way to share content, either via blogging, email newsletters, or something else (and you can use social media to promote that content).

The Loneliest Planet shared a post, called “One Writer’s Platform (Part 2) Events and PR,” which goes over techniques of marketing offline (such as doing public readings and lectures) but also adds that it’s worth taping these performances and uploading them to Youtube to share.

Use lots of images/visuals

People tend to engage more with posts, tweets, etc. that are visual. According to Rebekah Radice’s “5 Steps to Get Massive Engagement With Your Visual Content,” “43% of social media users share pictures.” She recommends having consistent colors, using templates, appropriate fonts, and to create infographics, images, and videos.

Build Book Buzz recommends creating different types of images, including picture quotes, tipographics, and infographics. For tips on how to actually create these images, read Social Media Just For Writer’s “Writers: Use Visuals to Market Your Books.”

Make use of social media tools

Here’s a list of resources, along with helpful tips and links to additional tools:

Keep up to date on new platforms and tools

Lastly, the social media landscape is constantly changing, so it’s good to stay up to date. One example of a relatively new tool/platform is Aerbook, which according to PW turns social media into a virtual bookstore. Earlier this year, Social Media Just for Writers wrote about how indie authors can use Aerbook, which allows you to share previews and even sell ebooks on social media networks, as well as see analytics on your shares.

According to the article, there are three product plans to choose from:

Aerbook Retail is free, no credit card required. It gives you the social look inside the book, email capture popups within the sample, stats on how the book is used, and the ability to share the link and also get web page widgets that launch the Aerbook. This plan lets you sell the book directly through Aerbook, and our service earns 15% of the purchase price after credit card fees are deducted.

Aerbook Plus gives you everything Aerbook Retail delivers, plus lets you add links to other retailers, like Amazon, iBooks, or even your own purchase page. Aerbook Plus is $49 per year.

Aerbook Flyer includes everything above, but there’s no direct sale through Aerbook’s commerce service. You’ll add links to other retailers. Flyer also lets you do book giveaways, and includes 500 directly delivered, complete books annually. Flyer is $99 per year.

Got any social media tips? Please share in the comments!

Editor’s note: This post was originally published September 2015, as part of the Indie Author Marketing Guide series.

Guest Post: 5 Ways to ID the DNA of Your Brand

By James Rosene

By Bdna.gif: Spiffistan derivative work: Jahobr (Bdna.gif) [Public domain], via Wikimedia Commons

By Bdna.gif: Spiffistan derivative work: Jahobr (Bdna.gif) [Public domain], via Wikimedia Commons

Branding is one of the first, most important objectives for any professional writer. It’s much more than just a graphic element or logo, it is the base of every reader’s experience. Therefore, you should be able to identify the characteristics and qualities that make you different from every other writer.

In being able to ID the DNA of your brand, you will also:

  • Understand how your readers view you
  • Gain insights on reader’s experiences with your brand
  • Be able to utilize in-depth data to create a strategic plan that improves your branding

Continue reading

The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

dinosaur_fourYou may remember Geoff Jones, author of the thriller The Dinosaur Four, from my last post where I happily reviewed his book. Geoff is so awesome that I had to interview him twice. The first time was for the podcast I make with my husband, I Know Dino, where we of course discussed the amazing dinosaurs in his book, and the second time, Geoff very graciously let me pick his brain and ask him a ton of questions about his work as an indie author. Geoff has 501 customer reviews on Amazon with an average of 4-stars, and he successfully sells his book in ebook, paperback, and audio formats, so you can see how I may have gotten carried away.

Anyway, Geoff, being the great guy that he is, kindly answered all my questions and shared all the secrets to his success. Read on for my interview with him. Continue reading