Indie Writers: Building Your Email List

By Mahdijiba (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

By Mahdijiba (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons

There’s a saying: the money is in the list. An email list is the best way to connect to your audience. You can communicate directly, without worrying about how a platform might change, and you can get feedback from your fans and readers.

So how do you build an email list? There’s a lot of great advice out there, but it boils down to a few steps: Continue reading

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Guest Post: How YouTube Helps Your Social Media Marketing

By Katherine Lane

It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a helpful business strategy to generate online traffic. Continue reading

The Ins and Outs of Instagramming

Instagram is a great tool you can use to connect to your audience. You can post videos and images, find new people with hashtags, and more.

The Creative Penn shares 10 helpful tips on how to use Instagram as an author and grow your following. It also walks you through how to set up your own account, if you don’t already have one. Some ideas of what authors can post include poems, displayed as a image, cover reveals, images of what inspire you, Grammar memes, quotes, and events. To grow your following, the post recommends choosing a regular posting schedule, cross promoting, creating themes, sharing other people’s posts, and including faces in some of your images. Continue reading

Marketing Books with Content

By BronHiggs (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

By BronHiggs (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons

Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Continue reading

Guest Post: Digital Ways To Increase Your Ebook Sales

By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

By Al Gomez

As an ebook author, most of you may think that your job is done after you have created your book. But the truth is—there is more work to do after you have created your piece.

If you have any plans of increasing your ebook sales, it is time to think as more than just an author but as a marketer as well. In a digital marketer’s perspective, here are some tips you can try to boost your ebook sales. Continue reading

Useful Productivity Hacks and Tools

By elian (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

By elian (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC BY 2.5 (http://creativecommons.org/licenses/by/2.5)%5D, via Wikimedia Commons

For those of us who are multi-taskers and like to do everything at 1.5-2x speed (I’ve even started watching TV shows on fast forward), the New York Times has some bad news: “Sorry, you can’t speed read.”

But on the bright side, there are many tools and hacks out there to help you speed up your productivity. I’ll get into the writing-specific ones first. Continue reading

Indie Authors: Book Promotion Tools and Tips

By Volkan berber (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

By Volkan berber (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons

Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it?

With that in mind, here’s a compilation of tips and tools that can help you with your book promotion efforts. Continue reading

BuzzTrace: A New Platform To Help Writers Find Their Readers

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to help authors save time on marketing, so they can focus on their writing. Authors can sign up for a one-month free trial at BuzzTrace.

Read on for an interview with Scott La Counte to learn more about the platform. Continue reading

Book Marketing Tips for the Holidays and Year Round

By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

It’s been a while since I’ve down a roundup of articles. Since the holiday season is coming up fast, here’s a list of helpful marketing-related articles (there’s even a few specific for the holidays)!

Holiday Specific

Growing Traffic and Followers

BookBub Tips and Tricks

Working with People

Trends and New Stuff

Helpful Tools

Self Publishing

Indie Author Marketing Guide: Google Plus

Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche.

Google Plus Basics

For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a picture, a cover image, and whatever information you feel comfortable sharing about yourself. After you create a personal profile, you can create a business profile, or page, such as the one for my side project, I Know Dino. Continue reading