Marketing Tips for Self-published Authors

As a publisher, I send our authors a checklist of things they can do to help promote their book. I think it's important to get our authors as involved as possible, partly because the more people helping out, the more people will be reached, and the more books we can potentially sell. Many of our …

Advertisements

Pinning on Pinterest

Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy.  On Pinterest, you …

Self-publishing ebooks: An Overview

Fact: Self-publishing is growing. In 2011, according to BISG, over 200,000 books were self-published. Ebooks are also growing. By 2016, ebooks will account for 50% of book sales, and the book market will be worth $21 billion.  Increasingly, the gatekeepers are the readers, not the publishers. Short non-fiction ebooks, in particular, are becoming more popular. …

Writers, Readers, Publishers: Present Tense, Future Bold #2

Last night's meeting for Present Tense, Future Bold featured guest speak Rick Joyce, the chief marketing officer of Perseus Books. Perseus is a publisher and a printer/distributor for over 300 indie publishers. According to Rick the digital transition happened distinctly in each industry (music, books, etc.), and was not monolithic. But, the future of print …

DBW12 – eBooks for Everyone Else

The second day of DBW12 had a few interesting on-going series. The one I chose to listen to was eBooks for Everyone Else, which had panels for design, marketing, and distribution. eBook Production & Design This panel consisted of Joshua Tallent, of eBook Architects and Ron Martinez, founder of Aerbook. A lot of what they said was …

Writers, Readers, Publishers: Present Tense, Future Bold

Tonight I went to a talk about ebook marketing. I'm part of a group, called Writers, Readers, Publishers: Present Tense, Future Bold that meets once a month to hear guest speakers talk about the state of the publishing industry. The first meeting was a talk with Robert Gleason, Executive Editor at Tor Books, a division of …

Coca-Cola, Advertising, and Santa Claus

Over the weekend, I went to visit my uncle in Battery Park. We were at the dinner table, dropping fish balls and slices of beef into a hot pot, when my uncle told me something shocking: "Santa Claus wasn't a jolly fat man dressed in a red suit until Coca-Cola made him that way." I'm …

This Week in Publishing

Apple and Google are offering publishers different ways to charge for their content. For one thing, Apple will take a 30 percent cut of subscription revenue and will work with the iPhone, iPad, and iPod touch, while Google will only take a 10 percent cut and will work with tablets, smartphones, and websites. But an …

Twitter is Taking Over My Life

That's not a terrible thing. I am, after all, in a graduate publishing program and Twitter is a huge part of marketing these days. But finals week starts in T-minus 6 days, and instead of hitting the books, I've been tweeting. Not that procrastination is new to me, but usually right about now is when …