A lot of people advocate for figuring out who your audience is, finding the platform where they engage the most, and then focusing on that platform. Melyssa Griffin shares her thoughts on social media on her blog, which includes using video, humanizing your brand, and create quality content.
If you’re looking to create posts that will be widely shared, Moz breaks down what it takes for something to go viral. In a nutshell, you want content that is clickable, shareable, and playable, that taps into people’s sharing impulses, and that you can build a story around.
You should also make tweaks to your profiles on your social media accounts. Bluchic shares a few tips, including having keywords in your bio, using the right hashtags, and listing your business.
Here are some resources to help you grow your presence on social media. Continue reading