Indie Author Marketing Guide: Pinterest

Happy 2015! To kick off the year, I'm starting a series of posts that focus on using social media. Today is all about Pinterest. Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and …

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Indie Author Marketing Guide: A Primer to Social Media

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to …

Promoting Books With Social Media

Social media is a big part of book marketing, and it's interesting to see how many different tips people offer for all the social networks. Wishpond created an informative infographic that shows most customers (from social media) come from Facebook and LinkedIn. The Book Shepard recently posted a guide for the best and worst times …

Pinterest Pins (an update)

A few weeks ago, I posted some tips I had learned about gaining traction on Pinterest. So now I'm going to follow up with a few of my observations, based on my personal experience: fashion pins are the most likely pins to go viral using hashtags can help, but it depends on the tags you …

Pinning on Pinterest

Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy.  On Pinterest, you …