Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

By Belle Balace Looking to build your platform online? Belle Balace from Visme shares tips on growing your brand through social media. Whether you’re just starting to build your online presence or you just launched your startup and want to share it to the whole world, there’s no better way to achieve this than through …

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RedShelf: Affordable E-Textbooks

RedShelf is a platform that allows students to access e-textbooks. The company started in June 2010, when the co-founders Tim and Greg were asked by a professor to create a digital course packet. They developed the e-reading technology while still in college, and started forming partnerships with campus bookstores. Now RedShelf has more than 160,000 …

6 Tips to Successfully Crowdfund a Project

Crowdfunding is hard. To do it successfully, and to be like the high profile projects on Kickstarter, Indie Go Go and other platforms and raise thousands, hundreds of thousands, and even millions of dollars means treating the crowdfunding process like a full-time job. Here are some tips I've learned the last couple years, both from …

Self-publishing: Marketing and Publicity

Marketing can seem like a huge task. However, it's also a very necessary part of self-publishing. One of the first things a self-published author should do (aside from writing the book), is to build a website. This helps to establish a fan base, which is vital because in order to be successful, writers need readers. …

PubSlush Press: Platform, Publisher, and Partner

First off, PubSlush is a great name. But what do they do? Well, a lot of things. First, you sign up to use them as a platform. Then you crowdsource funding/support. Once you have 1,000 people who have pre-ordered your book, PubSlush becomes your publishers. They edit, they design the cover, they market. They even …

Finally, an Optimistic Look at the Media

That's basically how the mandatory The Case for Media Optimism panel was described to us NYU publishing kids. I was skeptical about how the panel last night would go. After all, for the past five years of so all I've heard is about the death of print, the death of journalism, the death of media, …