5 Strategies for Writers to Market Their Work and Expand Their Audience

As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Continue reading

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Tips and Tricks for Starting Your Own Podcast

By Tim Wilson (Flickr: Home studio update) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Tim Wilson (Flickr: Home studio update) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

I recently wrote about the 7 steps it takes Garret and I each week to publish an episode of our podcast, I Know Dino. If you’re considering starting your own podcast, here are a few more resources to help you get going: Continue reading

Starting I Know Dino and How to Podcast in 7 Steps

Podcasting is a wonderful medium. The content is evergreen, and when people listen to an episode, it’s as if you’re speaking to them in the moment. It’s also friendly. Listeners put you in their ear, and trust you to entertain and/or educate them.

As a listener, I feel like I know the hosts. I listen to them every week and get to know their personality. As a host of I Know Dino, which I co-produce with my husband Garret, I’ve gotten to meet and get to know many of our listeners via emails, messages, posts, tweets, and even voicemails. These listeners have gotten to know us via our podcast and have reached out to share their awesome stories with us. It’s incredibly gratifying, and amazing that we’re able to connect with so many different people.

Podcasting is growing. According to Edison Research, last year an estimated 57 million people in the U.S. listened to podcasts each month. Most of them listened to shows on their smartphones or tablets, and they listened at home, while commuting, and at work.

Garret and I started podcasting because of a shared passion for dinosaurs. Both of us grew up with the Land Before Time and Jurassic Park, and have loved dinosaurs since we were kids.

Somehow, neither of us realized this shared passion until we were living on the east coast together—a couple years after we started dating. One of the perks of my job in New York was free admission to the American Museum of Natural History, and it became one of our favorite places to visit.

Fast forward a few years and we had a dinosaur themed wedding, complete with dinosaur centerpieces, an Ankylosaurus and Brontosaurus cake topper, and a photobombing T-rex named Duncan.

So we could continue our obsession with dinosaurs after the wedding, we decided to start a podcast. We wanted to learn more, and share what we’d learned with other dinosaur enthusiasts. We also had a great excuse to talk to paleontologists and other people in the paleontology world.

We’ve learned a lot about podcasting along the way. Below are the seven steps we follow each week to publish a new episode: Continue reading