77 Tips and Tools for Promoting Your Book

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)%5D, via Wikimedia Commons

I love a good list, and I’ve been collecting links again. This time, it’s a collection of resources that can help you promote your book. Continue reading


Tips for Hosting a Webinar

By Hirotaka Nakajima from Shinjuku, Tokyo, Japan (Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Hirotaka Nakajima from Shinjuku, Tokyo, Japan (Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

Webinars are great for connecting with people who are interested in your brand, or what you have to sell. Many authors use webinars to promote their content, such as books and online courses.  Continue reading

Indie Authors: Getting Your Book Discovered

By Santjo2011 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

By Santjo2011 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)%5D, via Wikimedia Commons

With hundreds of thousands of new books being published each year, it’s hard for indie authors to stand out.

One strategy I’ve written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series.

To add fodder to that idea, M. Louisa Locke writes about how using the permafree strategy freed up more of her time for actually writing (instead of working to constantly promote all her books). And Bacon and Books shares their experience with giving away books for free, at least temporarily.

If you’re looking to promote your book (whether you’re having a sale, offering it for free, or making it permafree), here a few websites you can try:

Additionally, check out my post, “7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers.”

Editor’s note: This post originally appeared April 2016.

eBookStage, a New Marketing Tool for Authors


eBookStage is a new site that offers readers deals for their favorite ebooks. Indie authors can take advantage of the site by submitting their discounted or free ebooks, which eBookStage can help promote to its audience.

Daniel Weber, the co-founder and marketing manager at eBookStage, answered some of my questions about the service and how authors can use it. Continue reading

Getting Past the Gatekeepers: Promoting Children’s Books


By Louisa Clarkson – Indicated

Now that more and more people self-publishing, it can be hard for new books to get noticed. With that in mind, Louisa Clarkson, founder of Indicated, a promotional resource for indie authors and small presses, has shared three helpful tips on how to promote children’s books, the genre with arguably the most gatekeepers.

Boy, I thought writing for children was tough. Keeping things exciting enough to entertain kids. Maintaining a fast pace to hold their short attention spans. Being sneaky and sprinkling in lessons so that the kid’s didn’t run a mile.

But then when I self-published, I also learned I had to get past the gatekeepers so children could read my book. Gatekeepers (parents, grandparents, friends and family, guardians, librarians and teachers) sometimes choose books on behalf of children to ensure a book will be suitable to read. Here’s 3 tips to promote your children’s books to gatekeepers, and get them into the hands of children. Continue reading

The Udemy Platform and Coupon Codes

Udemy is a popular online learning platform that was launched in 2010. According to the site, you can learn real skills from real experts. Anyone can sign up for courses on topics ranging from photography to golf to e-books. And on the flip side, anyone can create a course in their field of expertise. However, Udemy only wants high quality courses that contain mostly videos, which makes sense because that will give the most value to Udemy students.

Once instructors have created their courses on Udemy, it is mostly up to them to market it and attract new students. One of the best ways is to offer a discount with an Udemy coupon. Although some Udemy courses are always offered for free, a few instructors have advised that it’s better to create coupons that either offer a steep discount or make the course free. This makes the Udemy course seem more appealing and valuable.

Another thing to keep in mind is that reviews and Udemy coupons go hand in hand. Social proof, or having other students vouch for the quality of your product, will help you attract more students. To get early reviews, many Udemy instructors have advised creating Udemy coupons that make your course free, and then sending it out to friends and family so they can try the course and leave a review.

There are many ways to promote Udemy coupons. In the interest of full disclosure, I have recently published my first Udemy course, How to Create Beautiful E-Books, and am in the process of using these techniques. Continue reading

Writers, Readers, Publishers: Present Tense, Future Bold #3

Last night’s meeting was actually more like the 15th meeting, but I don’t often get the chance to attend anymore, so this is only my third post about the group.

The speaker was Jeffrey Sussman, president of Jeffrey Sussman, Inc., a marketing public relations firm in New York City.  The email I received about the event said that “Jeffrey has represented virtually every kind of public and private company, but he  also represents and promotes books and authors.  His most recent books are Power Promoting: How To Market Your Business to the Top! And No Mere Bagatelles, a biography of Holocaust survivor and fashion designer Judith Leiber.”

Sussman had a lot of interesting stories and projects to share. Although all the books he spoke about covered very different topics, they all had one thing in common. They were all successful because of their niche market. Continue reading

Promoting a Self-Published Novel

I recently decided to be more active on Quora, and today I stumbled across a really great question by a self-published author. The question was, “What are some ways I can promote my self-published novel?” Continue reading