Self-publishing: Marketing and Publicity

Marketing can seem like a huge task. However, it's also a very necessary part of self-publishing. One of the first things a self-published author should do (aside from writing the book), is to build a website. This helps to establish a fan base, which is vital because in order to be successful, writers need readers. …

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Marketing Tips for Self-published Authors

As a publisher, I send our authors a checklist of things they can do to help promote their book. I think it's important to get our authors as involved as possible, partly because the more people helping out, the more people will be reached, and the more books we can potentially sell. Many of our …

Pinning on Pinterest

Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy.  On Pinterest, you …

NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?

Last night's NYU Media Talk was informative, and one of the most entertaining talks I've attended. The topic was on social content, and how social media affects publishing. It was moderated by New York Times Media Equation columnist David Carr, chief strategist and editor-at-large for WaPoLabs Rob Malda, editorial director for Flipboard Josh Quittner, and editor-in-chief …

DBW12 – eBooks for Everyone Else

The second day of DBW12 had a few interesting on-going series. The one I chose to listen to was eBooks for Everyone Else, which had panels for design, marketing, and distribution. eBook Production & Design This panel consisted of Joshua Tallent, of eBook Architects and Ron Martinez, founder of Aerbook. A lot of what they said was …

Writers, Readers, Publishers: Present Tense, Future Bold

Tonight I went to a talk about ebook marketing. I'm part of a group, called Writers, Readers, Publishers: Present Tense, Future Bold that meets once a month to hear guest speakers talk about the state of the publishing industry. The first meeting was a talk with Robert Gleason, Executive Editor at Tor Books, a division of …