Growing Your Presence on Social Media

By Brian Solis and JESS3 [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Brian Solis and JESS3 [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It’s also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy.

A lot of people advocate for figuring out who your audience is, finding the platform where they engage the most, and then focusing on that platform. Melyssa Griffin shares her thoughts on social media on her blog, which includes using video, humanizing your brand, and create quality content.

If you’re looking to create posts that will be widely shared, Moz breaks down what it takes for something to go viral. In a nutshell, you want content that is clickable, shareable, and playable, that taps into people’s sharing impulses, and that you can build a story around.

You should also make tweaks to your profiles on your social media accounts. Bluchic shares a few tips, including having keywords in your bio, using the right hashtags, and listing your business.

Here are some resources to help you grow your presence on social media. Continue reading

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Indie Authors: Tracking Book Sales

Earning a living as an indie author is very difficult. There are no advances, and books compete with well-known authors as well as other forms of entertainment, such as movies, TV shows, and music.

A couple years ago, many people claimed that most self-published authors earned less than $250 (even only a few traditionally published authors sell enough books to be rich). Now, more people are claiming that indie authors are often much more successful. Continue reading