Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

By Christopher Austin

There’s a continuous debate in the world of marketing as many people – business professionals and amateurs alike – can’t decide between digital and traditional marketing. Some claim that the future of advertising is in the digital world. Others still abide by old-fashioned techniques because they strongly believe that offline marketing works best. It’s natural to get confused. Whether we like it or not, both strategies are efficient. But in order to stand out and make an impression on prospects, you need to adopt a seamless tactic, better known as a hybrid. Continue reading

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