Book Marketing Tips for the Holidays and Year Round

It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar …

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Indie Author Marketing Guide: Twitter

Twitter is one of the largest social media platforms, and when used correctly, can really help boost an indie author's platform. According to Social Media for Writers, "23 percent of online adults living in the United States are active on Twitter." The post also breaks down the demographic of Twitter users, down to age, gender, …

Indie Author Marketing Guide: A Primer to Social Media

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to …

Indie Author Marketing: Analyzing Facebook and Twitter

I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and …

Guest Post: 8 Secrets to Increase Your Twitter Followers

By Andy Thompson - Freelancer Twitter is one of the biggest social networks, and for indie authors, it can be helpful to grow a following on Twitter. Andy Thompson details 8 strategies on how to increase your following. Twitter is certainly one of the social media foundations of the cyber world we are in. It …

Guest Post: The UK Self Publishing Conference

By Derek Cross - Cross Publishing Services The third annual Self-Publishing Conference covered a multitude of useful topics for aspiring and established authors alike. One topic in particular held resonance: using social media to promote books. On May 9, the third Self-Publishing Conference was held in UK’s Leicester University. Over 150 budding and published authors congregated …

Indie Authors: Making the Most of Twitter Profiles

Twitter recently changed the layout of profiles, which creates a lot of opportunities for authors. Lynda.com has a very helpful database of articles, including a recent one called "Make the Most of the Twitter Profile Page." It goes over in detail the changes in Twitter headers. Below is an excerpt: In the center column of …

Making the Most of Twitter Chats

I'll admit, I'm not as active on Twitter as I probably should be. It's all very immediate, and I'm much more comfortable with blogging and emailing, and things where I can take my time. But I recently heard about a creative way that makes conversations on Twitter last longer, and I think makes Twitter chats …

Promoting Books With Social Media

Social media is a big part of book marketing, and it's interesting to see how many different tips people offer for all the social networks. Wishpond created an informative infographic that shows most customers (from social media) come from Facebook and LinkedIn. The Book Shepard recently posted a guide for the best and worst times …