As usual, I’ve been collecting links. Below are some helpful resources about creating, marketing, and selling online courses. Best of luck! Continue reading
To many people, self-publishing means producing ebooks. But nowadays, that’s a limited way of thinking. A lot of indie authors call themselves authorpreneurs, and at least some of them have expanded their business to include not only books, but other digital content such as blogs, podcasts, videos, and even online courses.
Making and selling your own online courses is one of the latest ways to build a brand, and more and more companies are popping up and offering their platforms to anyone with subject matter expertise who is willing to share. Platforms include Udemy, Skillshare, Skillfeed, Pathwright, Coursmos, ON-ED, and Fedora, to name a few. Classes consist of videos, presentations, quizzes, and discussion topics. Full disclosure, I have self-published a few ebooks, and I have my own online courses available on Udemy, Skillshare, and Skillfeed.
I spoke with six other online instructors who are also authors, five of which are currently earning a full time income with their books and classes. In most cases, their books and courses fuel each other’s sales. Though some of them offer their courses on multiple websites, they all teach classes on Udemy, a platform with more than 20,000 courses and over four million students. Continue reading
If you are a self-published author or someone looking to do e-book conversions, it can feel daunting at first because there are so many different formats to worry about. The two main formats, however, are EPUB and Kindle’s proprietary format. EPUB can be used and read on Apple, Nook, Kobo, Sony, Google, and more devices, and Kindle’s format can only be read on Kindle devices. Here’s a breakdown of the EPUB and Kindle formats and what that means for developers and publishers: Continue reading
Publishing a course on Udemy has been a great learning experience. I’ve already gotten some feedback for my course, How to Create Beautiful E-Books. One of the suggestions was to increase the volume of my video lectures, so I spent some time researching how to do that without having to reshoot all the videos. Turns out it’s pretty easy and straight forward, so I wanted to share what I did in case other people might find it useful. Continue reading
Udemy is a popular online learning platform that was launched in 2010. According to the site, you can learn real skills from real experts. Anyone can sign up for courses on topics ranging from photography to golf to e-books. And on the flip side, anyone can create a course in their field of expertise. However, Udemy only wants high quality courses that contain mostly videos, which makes sense because that will give the most value to Udemy students.
Once instructors have created their courses on Udemy, it is mostly up to them to market it and attract new students. One of the best ways is to offer a discount with an Udemy coupon. Although some Udemy courses are always offered for free, a few instructors have advised that it’s better to create coupons that either offer a steep discount or make the course free. This makes the Udemy course seem more appealing and valuable.
Another thing to keep in mind is that reviews and Udemy coupons go hand in hand. Social proof, or having other students vouch for the quality of your product, will help you attract more students. To get early reviews, many Udemy instructors have advised creating Udemy coupons that make your course free, and then sending it out to friends and family so they can try the course and leave a review.
There are many ways to promote Udemy coupons. In the interest of full disclosure, I have recently published my first Udemy course, How to Create Beautiful E-Books, and am in the process of using these techniques. Continue reading