Guest Post: 10 Ways to Drive Traffic From YouTube

By Katherine Lane It has been 12 years since YouTube started to widen people’s entertainment sessions. The website has been a great help for those who want to watch a wide variety of videos online. Aside from satisfying people with its wide selections of videos, YouTube has been a great tool for marketers as well. …

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Guest Post: 6 Smart ways to create a popular YouTube channel

By George Minton YouTube, the famous Google-owned network, has over a billion users, which is almost half of the internet users on the globe. Everyday millions of people enjoy the billions of new videos aired on YouTube. In fact, YouTube reaches more than half of its daily billion views on mobile alone. This platform has …

Guest Post: How YouTube Helps Your Social Media Marketing

By Katherine Lane It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a …

Guest Post: A Guide To Successful Youtube Video Marketing

By Sheena Mathieson  Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was …

Taking Stock of Industries Related to Book Publishing and How That Relates to the Future

Book publishers can learn a lot from their media counterparts. As the world becomes more connected, the lines between these industries is getting blurred. Keeping on top of trends then can be really helpful, in terms of getting ideas of what can be done and what to expect in the future. Here are a few headlines …

Indie Authors: Using YouTube

Video can be a very important component of an indie author's marketing strategy. In addition to book trailers, authors can make videos for a myriad of purposes, such as Behind the scenes Showing off research that went into the book Interviews Having actors play characters or scenes Explaining concepts (for nonfiction books) Animating themes or …

Planning an Effective Video Strategy with MWP Digital Media

Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which …

12/13/10: This Week in Publishing

Have hope, all of you who have declared print books as dead. According to David L. Ulin, the Los Angeles Times book critic, "print books aren't going anywhere." E-books complement print books, and the real issue "is that we read, that we continue to interact with long-form writing; by altering the conditions of the conversation, …

Fun(ny) Copyright Cases

Learning about publishing law may be a lot of work, but it sure is entertaining. In my last class, we discussed a couple of particularly interesting cases, one of which involves the video you see above. South Park is no stranger to lawsuits. But their most recent one concerns copyright infringement upon a hit YouTube …

Finally, an Optimistic Look at the Media

That's basically how the mandatory The Case for Media Optimism panel was described to us NYU publishing kids. I was skeptical about how the panel last night would go. After all, for the past five years of so all I've heard is about the death of print, the death of journalism, the death of media, …